#KimsDataStash | T-Mobile Commercial - YouTube 2015-01-27 09-51-17

With Un-carrier 8.0, T-Mobile introduced to the world its new “Data Stash” program, which allows customers to stash away unused data for up to a year. And with Super Bowl XLIX around the corner (and as is T-Mobile style), the company has decided to put together a fairly borderline obnoxious commercial about this new initiative, featuring the pop culture famous person of famous persons. Yes, the Un-carrier has unsurprisingly chosen Kim Kardashian to star in its Super Bowl commercial, and in the clip she seems to focus mainly on mocking herself…

The point T-Mobile is trying to get across with this commercial is that losing your unused data at the end of the month means there’s tons of internet-ing that you could be doing that you don’t get the opportunity to do. Specifically, Kardashian uses the example of herself, and sad music plays in the background mourning the loss of data that she says could be used to “see my makeup, my backhand, my outfits, my vacations, and my outfits.”

Here it is:


FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.