Why a Google MVNO is exactly what the US wireless industry needs

Europe Antitrust Google

Earlier this month, reports emerged claiming that Google was planning to launch its own wireless network called, at least in its developmental stage, Nova. The reports claimed that Google would partner with Sprint and T-Mobile for the network, notably without any contribution from the two biggest United State carriers, AT&T and Verizon.

Read more

Sprint targeting T-Mobile customers w/ $200 min. trade-in offer for switchers

Sprint T-Mobile promo

Just one day after T-Mobile unveiled its Smartphone Equality program letting loyal customers avoid credit checks, Sprint has announced a new promotion specifically targeting T-Mobile customers with an offer to make switching carriers easier. Sprint’s latest buyback and trade-in offer joins the carrier’s existing ‘Cut Your Bill in Half’ promo which encourages AT&T and Verizon customers to switch; T-Mobile was notably missing from that offer. Here’s how Sprint details the new promotion for T-Mobile customers: Read more

T-Mobile launches Smartphone Equality, expanding base of customers qualified for financing & special deals

code_mobile_20141027_195237_9701-20141027_19-52-37_114

T-Mobile often rolls out “Un-carrier” initiatives that intend to challenge its competitors (which sometimes get copied), and John Legere’s latest announcement for the company is no different. The T-Mobile CEO shared today that the carrier soon start offering the same financing options to customers with weak credit as it provides for well qualified customers. The program is called Smartphone Equality, and here’s how it works… Read more

T-Mobile introduces new Simply Prepaid plans starting at $40/month

Simply Prepaid T-Mobile

T-Mobile continues to shake up the wireless industry by introducing a number of affordable plans and options as part of its ongoing Un-carrier initiative. Today, the carrier announced that it is expanding choices for prepaid customers with new Simply Prepaid plans for as little as $40 per month. The new plans will be available for new and existing customers starting January 25th. Read more

T-Mobile teases a new uncarrier deal livestreaming tomorrow as it claims 50% faster LTE in NY

uncarrier-8

T-Mobile has announced that it will be unveiling its latest contract-free deal in a livestreamed ‘fireside chat’ tomorrow, Un-carrier 8.0.

Un-carrier 8.0 is ready to roll, and you’re invited to join us for the unveiling of one of our biggest and boldest moves yet! This one is so big we had to keep it a surprise.

Join John Legere, CEO of T-Mobile, as he unveils the news during a live fireside chat with David Pogue of Yahoo! News. David will be taking questions for John from Twitter through @JohnLegere and @Pogue and the #Uncarrier8 hashtag.

The company hasn’t hinted at any of the details, but we’ll of course let you know …  Read more

T-Mobile announces new $100 unlimited 2-line data plan, $100 10 GB 4-line plan

T-Mobile-infographic-1

AT&T, Sprint, and Verizon need to watch out. The “uncarrier” has announced yet another couple of reasons they hope will get you to ditch your current cellular provider for T-Mobile. Today, CEO John Legere and his cohorts have come out to announce that T-Mobile is now offering a 2-line family plan that comes with unlimited talk, text, and 4G data, for $100 a month.

Read more

Nexus 6 launches in UK on O2 while T-Mobile Nexus 9 launch reportedly delayed

should-u-buy-nexus-9

The launches of Google’s new Nexus devices have been kind of a mess to say the least, and while more people have gotten the opportunity to purchase them because they’re being launched on more carriers, this also means that the rollout wasn’t as simple as just listing them on Google Play. But as of today, some amount of progress is being made, and those in the UK now have a chance to get their hands on the Nexus 6 via O2. Sadly, though, the launch of the Nexus 9 on T-Mobile in the U.S. has hit a bit of a snag, being delayed for an unknown amount of time.

Read more

Sprint announces ‘Cut Your Bill in Half’ promo for AT&T & Verizon switchers

Sprint CEO Marcelo Claure teasing the new promotion

Sprint CEO Marcelo Claure teasing the new promotion

Sprint today announced a new campaign to attract wireless customers from competitors AT&T and Verizon with aggressively priced plans and an offer to help pay switching fees. Under the new promotion, which Sprint’s recently appointed CEO Marcelo Claure previously teased, the wireless carrier will offer to match Verizon and AT&T plans at half the cost for customers switching to Sprint. Read more

T-Mobile adds Google Play Music (& other services) to its Music Freedom program

Google Play Music pink

T-Mobile announced today the addition of 14 music streaming services to its Music Freedom program including Google Play Music. First announced at its Uncarrier 5.0/6.0 event in June, T-Mobile’s Music Freedom program allows customers on the network to stream content from supported music services without it counting against a monthly data cap. T-Mobile promised the addition of Google Play Music by the end of the year in August when Google’s subscription streaming music service was voted most wanted by T-Mobile’s customers. Read more