Earlier this month, Microsoft’s search engine Bing unveiled a new style that looks strikingly like Google’s homepage user-interface, but today the Redmond, Wash.-based Company branched from the design and announced a host of new features.
The redesign is still very Google-esque, but the notable aspect to this change is that Microsoft is continuing to make jabs at its primary competitor all the while conducting an obvious rip-off. The Windows-maker even detailed to users in a Bing blog post that its search relevance and quality surpassed Google’s when all signs of branding were removed from the search engines’ homepages:
From the outset, we knew that serving relevant results that were equal to or better than the other guy was table stakes. To track our progress, we conducted tests that removed any trace of Google and Bing branding. When we did this study in January of last year 34% people preferred Bing, while 38% preferred Google. The same unbranded study now shows that Bing Search results now have a much wider lead over Google’s. When shown unbranded search results 43% prefer Bing results while only 28% prefer Google results. What this means is that in 3 years we’ve made some real progress in core relevance and search quality, and while search is becoming so much more than just web results, having a rock solid foundation is important for the future of Bing and search more generally.
Screenshots are available below.