YouTube will produce its own Super Bowl halftime show featuring popular video producers
YouTube is typically the place people go to find their favorite Super Bowl ads before and after the game, but the video streaming service wants to serve an even larger purpose this year. According to the official YouTube blog, the site is planning to produce its own halftime show to stream during the game on February 1st.
The event will be hosted by EpicMealTime’s Harley Morenstein and feature content from top YouTube stars. YouTube specifically lists Freddie Wong, Toby Turner, and duo Rhett & Link as producers who will participate, along with others. Some of the acts will include stunts, musical performances, and comedy sketeches setup as fake Super Bowl ads.