Google announced its Google Maps Engine API today (via TNW) enabling organizations and businesses to build custom maps based on Google’s Mapping platform.

The API provides direct access to Maps Engine for reading and editing spatial data hosted in the cloud. With the API, organizations can develop on any platform – web, Android, iOS and server-to-server – and build applications like store locators, crowdsourced maps or crisis-response maps. For example, uses the API to query its more than 50,000 retail locations and IRIS creates applications for utilities to track underground pipelines.

Previously, organizations had to rely on much more complex solutions for accomplishing custom mapping. Businesses interested in utilizing Google Maps-based tools can contact Google Maps for Business for inquiries. expand full story