ibeacon

Samsung has announced its own location-based alerts system, designed to allow businesses to send alerts to your smartphone. These highly-localized messages could range from offers on products in the section of the store you are in, to directions to your seat in a stadium or theater.

Called Proximity, the service is based on Bluetooth LE beacons and will work in a similar fashion to Apple’s iBeacon service already in use in stores like Macy’s, American Eagle, The Bay, Lord & Taylor and Walmart – along with such diverse locations as MLB stadiums and airports … 
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Screenshots via Android Police

Google is developing a location-aware “Nearby” feature for Android devices that could alert “people, places, and things” to the presence of nearby users, according to a new claim from Android Police.

According to that site’s sources, the feature—seen in the screenshots above—could potentially be used for location-based alerts like reminders and ads, but could also be viewed as a possible competitor to the iBeacon technology implemented in Apple’s latest version of iOS, which is already becoming quite popular among third-party manufacturers.

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