proximity_sammy_960px

Samsung has announced its own location-based alerts system, designed to allow businesses to send alerts to your smartphone. These highly-localized messages could range from offers on products in the section of the store you are in, to directions to your seat in a stadium or theater.

Called Proximity, the service is based on Bluetooth LE beacons and will work in a similar fashion to Apple’s iBeacon service already in use in stores like Macy’s, American EagleThe Bay, Lord & Taylor and Walmart – along with such diverse locations as MLB stadiums and airports … 

If you’re not yet familiar with iBeacon, our briefing over on 9to5Mac runs through some of the likely uses, but Samsung is attempting to take things one step further than Apple. Where iBeacon requires you to be running an app for the business you’re visiting, Samsung is apparently baking support for Proximity right into its Android overlay, so it’s always on. Businesses have the option of offering customers their own app, but it isn’t a requirement.

While this is good news for retailers – who will be able to send alerts to visiting customers whether or not they are running the store’s own app – it’s not yet clear whether it will be good news for you and I: Samsung hasn’t provided any detail on how we can choose which alerts we do and don’t want to receive.

No timings have yet been announced: Samsung is currently working on signing-up businesses.

Via Engadget

FTC: We use income earning auto affiliate links. More.


Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear