Nestle and Google partner to rebrand KitKat packaging as “YouTube Break”
Nestle announced in a press release today that it is partnering with YouTube for a limited edition version of KitKat. No, that’s not Android 4.4 KitKat, but rather the popular candy bar. As part of the partnership, Nestle will produce over 600,000 limited edition KitKat wrappers with the branding “YouTube Break.” Nestle says this is the biggest change in package design for KitKat since its inception 80 years ago.