Following the continued growth of smartphones in the US and increasing competition between Samsung and Apple, the two companies saw combined growth between 2012 and 2013 amounting to 68% of the US smartphone market. That’s according to data provided by The NPD Group which reports overall smartphone growth increased from 52% to 60% in Q4 of 2012 and 2013, respectively. NPD reports Samsung rose from 22% to 26% in Q4 2012 to 2013 among US smartphone users. Expand Expanding Close
In the battle for mobile supremacy, Apple and Google are winning as competitors continue to lose ground, finding it increasingly difficult to compete with the strong iOS and Android ecosystems (can you say ‘duopoly’?), per latest survey from the NPD Group. The results came by tracking U.S. consumers aged 18+ who reported purchasing a mobile phone and exclude corporate purchases. In the June quarter, iOS grabbed 29 percent of the U.S. smartphone share versus Google’s 52 percent share. Both tech behemoths have grown their platform share at the expense of BlackBerry maker Research In Motion.
RIM’s been on a serious decline amid poor sales and delays related to their QNX-based superphones. Their BlackBerry OS software share fell to just eleven percent in the U.S. Meanwhile, Hewlett-Packard’s webOS is in a state of limbo as the world’s leading computer maker announced intentions to exit the hardware business. Microsoft’s Windows Phone 7 and Windows Mobile grabbed five percent of the market each.
The emerging prepaid market is the next battelground for iOS and Android. Google, however, has the first mover advantage here… Expand Expanding Close
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