Online shopping

Google is giving Ol’ St. Nicholas a run for his money this holiday season because it ALSO knows what people want for the holidays. Rather than getting mail in the North Pole however, Google gets its data via its popular search engine. In data from its Trends platform, it has determined the top trending toys, devices and apparel searches on Google Shopping. An overview from the Commerce blog:

• Game consoles and tablets continue to be the top gifts trending on Google Shopping, but wearable technology such as the “fitbit” is also on the rise this month.
• Certain retro toys are making a comeback this season. Thanks to the new movie “Ouija,” searches for “Ouija boards” are up 300% since October. And queries for “Barbie Dream House” and “My Little Pony” are up as well compared to last month. ⁶
• Cold-weather staples, such as “Hunter boots” and “Canada Goose jackets,” are among the most popular apparel searches, up 46% and 140%, respectively, since October. But “jogger pants” are the newcomer gift this season, up 39% from October. ⁷

But the most important data they pulled, especially if you are a clueless father like myself, is the top 10 Kids’ gifts list. Without further ado, in order:

1. American Girl

2. My Little Pony

3. Paw Patrol

4. Lego Friends

5. Ouija Board

6. Peppa Pig

7. Shopkins

8. Nerf Guns

9. Barbie Dream House

10. Zoomer Dino

Any of this hitting home?
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From 9to5Toys.com:

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If you are a student (or have access to a .edu email address), Amazon is having a special New Years Day deal on the Kindle HD 8.9. The online retailing giant is offering $50 off the price of an 8.9-inch Kindle Fire that yields a $249 price.

Exclusive Discount on Kindle Fire 8.9″
Special pricing available only to Amazon Student Members with an active Prime account (free six-month or $39/year plan). Join Amazon Student or start your [$39/year] discounted Prime membership to take advantage of this sale. The promo codes below will become available 24 hours after activation of your account, through January 30. New members, don’t forget to check your .edu email and verify your account.

How to Redeem This Deal
Place a Kindle Fire HD 8.9″ or a Kindle Fire HD 8.9″ 4G LTE Wireless in your cart. At checkout, enter the promo code KNDL4STU. If you are an Amazon Student member in a free or paid Prime plan, the discount will be applied to the items in your cart. This promo code may be redeemed once per customer. offer good only while supplies last.
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As noted by a blog post on the BufferBox blog and a report from the FinancialPost, Google confirmed today it has acquired two-year-old self-serve package pickup startup, Buffer Box, for an undisclosed sum. The Waterloo, Ontario based startup was previously working out of the Communitech Hub startup incubator, located downstairs from Google’s Waterloo offices.

FinancialPost explained how the BufferBox service works:

BufferBox’s service provides users with temporary lockers in central locations which can accept packages sent by online retailers. Users sign up for a BufferBox address, which is provided to the online merchant. When a parcel arrives at one of BufferBox’s self-serve kiosks, the users receives an email and can pick up their package using a one-time-use code. The locker can then be used to store a package from another user.

As for what Google plans to do with the company, Google Waterloo engineering director Steve Woods told FinancialPost it would “keep doing BufferBox” while saying there “real exciting space beyond this amazing start with boxes, and the idea of touching consumers as part of their end-to-end experience is something we’re going to explore together.”

Back in October we heard Google was testing a same-delivery service in San Francisco and even had plans to use self-driving cars in the pilot program. BufferBox could possibly play a role in Google’s future delivery services.

The BufferBox team, including founders Mike McCauley, Aditya Bali and Jay Shah, had this to say on the company’s blog:
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