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Google launches beta of ‘Web Designer’ HTML5 design tool

Jordan Kahn Sep 30 2013 - 10:13 am PT

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Google today announced that it is launching a public beta for its new Web Designer tool that allows users to build interactive ads and other HTML5 content. Google says that with HTML5 ad spend expected to overtake Flash spend within the next two years, it’s aiming to provide easy-to-use tools that will allow publishers to quickly and easily create and publish HTML5 ads:

We’re working hard to solve this development challenge by offering agencies powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August, which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds. Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.

Google walked through a few of the features of Web Designer in its blog post:

1. Create animated HTML5 creative, with a robust, yet intuitive set of design tools.
2. View and edit the code behind your designs and see your edits reflected back on the stage automatically.
3. Build ad creatives seamlessly for DoubleClick and AdMob, or publish them to any generic environment you choose.
4. Receive updates to the product automatically, without having to re-download the application.

It also noted that access to Web Designer will be free for all, at least for the time being.

The Web Designer beta is available to download on Google’s website. Google has a getting started guide here, and high-speed demo of an ad being created in the Web Designer beta is below:

http://www.youtube.com/watch?v=kHj7fqbNaQw&feature=youtu.be