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Sony Mobile

Four 'Sony Mobile' stories August 2013 - September 2015
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Sony’s new Xperia phones will set you back a pretty penny

Avatar for Tom Maxwell Sep 3 2015 - 5:28 am PT
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Sony has struggled in recent years to stand out in an ever-crowded smartphone market. During a keynote yesterday that saw Sony CEO Kazuo Hirai say that the “best is yet to come” for the Japanese technology company, we got to see a slew of much-anticipated Android-powered Xperia Z5 smartphones. We did not, however, learn what the prices would be. Now it seems we have, and they’re not cheap…
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Sony announces another 1,100 job cuts in its Mobile Communications unit

Avatar for Chance Miller Feb 4 2015 - 1:02 pm PT
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Sony, after announcing last month that it was cutting 1,000 jobs from its mobile unit, has today revealed that it is cutting yet another 1,100 employees from its Mobile Communications business. Sony says that these cuts will trim the mobile unit down to 5,000 employees by March 2016. That’s a 28 percent cut to the department (via FierceWireless).


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Smartphones Sony’s saviour as cameras, TVs, gaming and movies all lose money

Avatar for Ben Lovejoy Oct 31 2013 - 4:47 am PT
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Photo: digitaltrends.com

Strong smartphone sales were about the only good news for Sony investors in today’s earnings release, mobile sales in the last quarter up 39.3 percent year-on-year, led by its flagship Xperia Z.

Cameras, TVs, gaming and movie divisions all lost money, leading the company to slash its annual profit forecast by 40 percent to $300M … 
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Xperia Z helps Sony’s mobile division turn $28M loss into $60M profit

Avatar for Ben Lovejoy Aug 2 2013 - 4:06 am PT
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Sony’s mobile division has posted a profit of $60M in Q2 after making a $28M loss in the same quarter last year, reports the New York Times.

Sony reported a “significant increase” in quarterly sales of smartphones, to 9.6 million from 7.4 million in the period a year earlier. Sony said average selling prices had risen as well, helping the mobile division post a profit of $60 million, after a loss of $28.1 million in the year-ago period.

Its early launch of its flagship Xperia Z handset ahead of launches by Samsung and HTC was likely a significant factor, with export numbers assisted by a weak Yen .

Sony may struggle to maintain this performance, however. The successor to the Z, the Xperia Z Ultra, is due to launch next month with a $799 off-contract price-tag that puts it firmly up against the Samsung S4, HTC One and Moto X.
Via BGR

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