Skip to main content

spots

See All Stories

Samsung tries to establish itself as company that brought the fabled smartwatch to life with new ads

Site default logo image

http://www.youtube.com/watch?v=B3qeJKax2CU

Despite the device’s universally-abysmal reviews, Samsung is continuing to market its Galaxy Gear smartwatch as the wave of the future—and the past—with two new TV ads. The first, titled “A Long Time Coming,” Samsung uses clips from some of the most popular TV shows of decades past to set the Galaxy Gear up as the long-awaited wrist-mounted computer from Dick TraceyThe Jetsons, Knight Rider, and more.

The ad has a similar feel to Apple’s “Hello” TV spot, which it launched with the iPhone 5c last month, but rather than featuring customers using the advertised product, Samsung’s ad shows fictional characters using Hollywood’s various conceptions of the smartwatch.


Expand
Expanding
Close

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications