Starwood Stories April 16, 2014

If you ponied up $1,500 yesterday for Google Glass, you’ll probably want to start scouting apps to try out with your brand new piece of wearable tech. If we can make a suggestion, hotel mega-chain, Starwood has just released a new app for Google’s modern day monocle that lets would-be guests search its vast inventory of resorts, view photos of rooms, get directions to a location and book a stay.

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Starwood Stories January 27, 2014

aloft

Guests at two boutique hotels in Manhattan and Cupertino will soon be able to skip the check-in desk and go directly to their room, using an Android app to unlock the door. The WSJ reports that the Aloft Hotel will launch the new service this quarter.

Guests at these properties will receive a message on a Starwood app containing a virtual key, which will unlock the door with a tap or twist of their phone through the use of Bluetooth technology. The company says the iPhone 4s or newer models and the Android phones running 4.3 or newer will be compatible …  expand full story

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