When we heard late last month that Samsung planned to open Apple-style ‘store-in-store’ locations within Best Buy retail stores it was still only rumor. Today Samsung and Best Buy have made things official for its plans to roll out 1,400 “Samsung Experience Shops” in Best Buy retail stores across the United States. Best Buy plans to have the store within a store Samsung shops up and running by the summer with 900 scheduled to open by May:
Select Best Buy stores will have Samsung Smart Service™, which includes dedicated Samsung Experience Consultants™ and Best Buy blue shirt sales associates to assist customers with purchasing and activating mobile products on the carrier of their choice, understanding their device and supporting them throughout the lifecycle of their product. The specially trained Samsung Experience Consultants will assist with product demonstrations, basic product services, Samsung account set up, warranty registration and post purchase support.
The shops vary in size, with the largest being approximately 460 square feet. Within the larger shops, the Samsung Connected Solutions™ area creates a place for customers to see how easily Samsung devices connect and share content across multiple screens.
It’s not exactly a first for Samsung, having experimented with a number of similar store-within-store locations at other retailers around the globe, but it could very well act as a test ahead of bigger retail expansion plans in the U.S. It’s also something that Google has experimented with in Best Buy and PCWorld in the United Kingdom, which we’re hearing has lead to even much bigger retail plans for the company.
The image above shows what a typical Samsung Experience Shop inside Best Buy will look like. Samsung’s full press release below: expand full story