sunroofs

Google today used a YouTube video to announce Project Sunroof, a website through which it is automating much of the process of researching and then purchasing solar panels for the home.

The gist of it is that while the cost of solar energy has been falling dramatically over the past few years, thanks in part to subsidies and economies of scale, the actual process of determining whether solar panels are right for you — logistically and economically speaking — is still complicated. Google is (still) a very data-driven company, though, and thinks that it can use data to provide just the right insights and information consumers are in need of, tailored specifically to each individual household.
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