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Asus unveils 13MP Zenfone Zoom smartphone w/ 3X optical zoom camera

In addition to announcing the Zenfone 2 at CES today, Asus used the Consumer Electronics Show to unveil its new Zenfone Zoom Android smartphone. Similar to Samsung’s Galaxy Zoom line, Asus claims its Zenfone Zoom is the world’s thinnest smartphone with a 3X optical zoom camera.

Spec wise, the Asus Zenfone Zoom boasts a 13MP shooter with 3X optical zoom (and 12X digital zoom) and laser auto focus with optical image stabilization partnered with a 5MP front facing camera. That massive camera is married to a 5.5-inch phablet featuring a full 1080×1920 resolution IPS display on Gorilla Glass 3. On the software side, the Zenfone Zoom will run Android 5.0 Lollipop with features added by Asus (its Zen UI enhanced for the massive camera). You’ll also find modern 802.11 ac WiFi compatibility and storage options ranging up to 128GB (for all those awesome photos!).

How about that claim of being the world’s thinnest smartphone with 3X optical zoom? At its thinnest point, the Zenfone Zoom measures at just 11.95mm; its full dimensions complete at 158.9 x 78.84 x 11.95 mm and weighs in at 185 grams. The LTE-connected smartphone is powered by a 3,000mAh battery.

Asus says the Zenfone Zoom will be available in Q2 2015 with prices at $399 and up, although geographic availability has yet to be announced.

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