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Google’s latest moves to fight pirate sites “will visibly affect rankings of most notorious sites”

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piracy

Google has updated its How Google Fights Piracy report with details of its latest moves to remove pirate sites from its search results. A key element is improved automated demotion of sites that have received high numbers of DMCA takedown notices.

In August 2012 we first announced that we would downrank sites for which we received a large number of valid DMCA notices. We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting [this week].

The “most notorious sites” are likely to include rapidgator.net, filestube.com and dilandau.eu, each of which has, notes Gizmodo, received at least 11 million individual takedown requests … 
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Report: Google investing in YouTube content creator Machinima

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Following recently signing MGM and Paramount Pictures to add over 1,000 new movies for rent, Google is once again investing in content for YouTube. Today AllThingsD reported the company is about to invest in Machinima, a network featuring videos about videogames that is pulling in about a billion views monthly.

People familiar with the round tell me it should end up raising more than $30 million, and will value the company at around $190 million, post-funding. No comment from Google or Machinima.

The report explained, unlike its past deals with content creators where it recoups over $100 million in investments through ad sales, the Machinima deal would be the first time Google takes an equity stake in a YouTube content provider:

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Google Play movies now available in Australia

Google has consistently beefed up its licensing agreements with content providers. It added over 1000 titles from Paramount Pictures and MGM to both YouTube and Google Play rental services earlier this month. Today, it announced on Google+ that movies are now available to Australian Google Play users:

Movies on Google Play is now available in Australia, including Australian classics like Bra Boys (http://goo.gl/nWvPX) and Chopper(http://goo.gl/MjAGT), and recent break-out hits like Snowtown(http://goo.gl/hgtwN).

YouTube and Google Play sign Paramount Pictures licensing agreement to add 500 new movie titles

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YouTube announced a new licensing agreement with Paramount Pictures today that will bring 500 new rentable movie titles to its video-sharing platform and Google Play.

“With the addition of Paramount, we now have five of the six major studios and over ten independent movie studios offering nearly 9,000 movies for rent to millions of people around the world,” announced Director of Content Partnerships at YouTube Malik Ducard on the official YouTube blog.

The United States and Canada will have access to the new catalog over the next few weeks. A sampling of Paramount Pictures’ featured movies through Google include “Hugo” for $3.99, “Transformers” for $2.99, “Ferris Bueller’s Day Off” for $2.99, and “The Godfather” for $2.99.


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