Debating which carrier to sign up with for that new Android-powered handset you’re thinking about? Virgin Mobile is about to launch a new advertising campaign directly taking on T-Mobile and detailing exactly why it’s the better choice for Android smartphone users.
Virgin Mobile USA’s president of Marketing Bob Stohrer explains:
“T-Mobile has anointed itself as the value leader in wireless, yet they’ve conveniently left Virgin Mobile out of their comparison set, so we’re crashing their party. No matter how you dress their plans up, they’re no match for Virgin Mobile’s no-contract, Unlimited Data offering at $35/month coupled with Android-powered phones like the new Motorola Triumph.”
The commercials set to launch today and run through September feature a faux hollywood couple known as Sparah, a fake T-Mobile spokesperson, and portray a party-like atmosphere and lifestyle in contrast to their competitors’s run-of-the-mill offerings. In the spot, the fake T-Mobile spokesperson also takes a stab at AT&T by noting, “imagine us being taken over by AT&T, who’s last in customer satisfaction.”
The first ad, “Party” (Above), ends with Sparah urging AT&T and T-Mobile customers to switch carriers, noting “Our customers only pay $35 a month for unlimited data and messaging on cool Android-powered phones.” We told you why we like Virgin Mobile, and with the addition of the Motorola Triumph to their line-up of Android-based handsets, we can’t help but agree with much of what’s depicted in the ad.
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