Google+ to “become Google”, Horowitz says in interview

As noted by The Next Web, Google’s VP of Product Bradley Horowitz, told Wired in an interview that Google+ will soon be Google. “Be Google?”, you’re probably thinking. What he means is that Google+ will soon not be its own product, but rather tied into almost every service offered by Google. You may remember when Google+ was sort-of tied into YouTube, but Horowitz says it will go deeper than that.

“Until now, every single Google property acted like a separate company. Due to the way we grew, through various acquisitions and the fierce independence of each division within Google, each product sort of veered off in its own direction.

… But Google+ is Google itself. We’re extending it across all that we do—search, ads, Chrome, Android, Maps, YouTube—so that each of those services contributes to our understanding of who you are.”

Google+ will soon be tied into ads (which has already happened), Chrome, Android, Maps, and more. This will begin to make a definitive Google product, leaving Google+ no longer acting as a separate company. This should make it easier on the non-technical folk, unlike you or me.