Google is set to announce a new ad campaign project known as “Project Re: Brief” today at the South by Southwest Interactive Conference and Festival in Austin, Texas, according to a report from The New York Times. The project re-imagines four classic commercials including Coca-Cola’s “Hilltop” commercial from 1971, Alka-Seltzer’s 1972 ad, Volvo’s “Drive it like you hate it” ad from 1963, and Avis’ “We try harder” campaign from 1962. Demo videos for the new campaigns (below) show the ads are not just recreations of the original commercials, but rather interactive experiences that explore the original ads’ content. They also inject Google services, such as Gmail, YouTube, Maps, and Translate, into the experience. For example, the recreated “Hilltop” campaign will allow users to “buy the world a coke” on mobile devices by sending a free coke to someone across the world through customized vending machines. Each recreated campaign has similar interactive features. The re-imagined Volvo campaign, for instance, allows you to track Volvo owner Irv Gordon, who has put 3 million miles on his Volvo over the past 50 years, throughout his journey in real-time. All the ads, which were created by Google’s in-house advertising team and several other agencies including the creators of the original campaigns, should be available on Google’s “Project Re: Brief” website at some point today. The page already has “making of the video” clips for two of the campaigns. Below you can check out demos for two of the new mobile campaigns, including the recreated “Hilltop” commercial and “Drive it like you hate it” inspired Volvo ad.
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