The deal has been in the rumor-mill for months now, but Beats has officially acquired music streaming service MOG, according to USA Today. In typical acquisition fashion, neither company disclosed the exact specifics of the deal. It would have been worth knowing how much the half-HTC owned company paid, but companies never like to admitt anything sadly.
For those unfamiliar, MOG has a collection of 16,000 songs that it streams on various devices including Android, iOS, Roku, Logitech Squeezbox, and more—similar to Spotify and RDIO. MOG also has similar pricing to other services. It is available for $5 a month for streaming on the Web and through a channel on Roku, and the $10 a month plan offers complete access across the board. Users who do not feel like paying a dime can use the MOG’s “FreePlay” plan, which allows users to use the MOG website to play music.
The company founded in 2005, and it recently expanded its services outside of the United States for the first time into Australia. We would not call MOG as popular as Pandora, Spotify, or RDIO, but it does have a nice following, group of staff, and technology.
In August 2011, HTC bought a major stake in Beats and has incorporated the Beats branding and “sound experience” into its smartphones ever since. I am not a betting man, but I would say MOG would most likely make its way over to HTC devices in some capacity in the near future.
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