Microsoft built an interactive side-by-side “search off” that blindly compares Bing’s search relevancy to the all-powerful Google in an attempt to show consumers how effective its results are after branding and preconceptions are stripped from the engine.
Bing It On boldly advertises “people choose Bing web search results over Google nearly 2 to 1 in blind comparison tests.” So, how does it work? Participants submit a query and immediately see two panes with 10 results each. Bing and Google results are aggregated in the side-by-side panes with all branding removed. The test does not include ads, Bing’s Snapshot and Social Search panes or Google’s Knowledge Graph. The participants must decide which pane gave the best results for each query. They can choose either “Left side search engine”, “Right side search engine”, or “Draw.” After each participant performs five searches, their total votes determine the ultimate winner (Bing, Google or Draw).
Google came out on top twice for me. I specifically chose the pane with more media, credible websites and news links. Google won four out of five rounds in the first test, but it won all five in the second. This certainly makes one wonder how effective the Bing It On campaign is for Microsoft. It’s now your turn to play—who is the search king?
Check it out: Bing It On
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