We knew it was coming and today is finally the day that customers can get their hands on Motorola’s new Moto X flagship smartphone and the thousands of customization options offered through Moto Maker. While Moto X should be arriving on all major carriers in the US around the end of this month, the AT&T version of the device available starting today is the only one that will offer access to Moto Maker. The other carriers will be launching white and black versions of the device until Motorola’s puts an end to AT&T ‘s exclusive window sometime later this year.

Starting today, the customizable, assembled in the US version of the Moto X is available exclusively through the MotoMaker.com online tool for AT&T customers. Unfortunately online purchasing isn’t an option at this point, so you’ll have to first purchase the device through AT&T.  That includes the 16GB model for $199 and the 32GB model for $249 on contract.

The Moto Maker tool is the standout feature of the Moto X, allowing users to choose from over 2000 customization options for back, front and accent colors, unique wallpapers, and engraving. Unfortunately, we found out earlier this month that engraving won’t be available initially due to some manufacturing issues.

It’s not the only notable device launching on the carrier today, however. The company is also kicking off availability of the 6.3-inch Samsung Galaxy Mega $149.99 on the usual two year agreement today, as well as the 4.3-inch HTC One Mini for $99.99 on contract. 

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