Samsung is back on YouTube with Santa, the Galaxy Gear, Mrs Claus and a whole lot of screaming elves. So what’s the “next big thing?” Why the Galaxy gear of course.

The Next Big Thing at the North Pole is not a watch. It’s the Galaxy Gear. To learn more about Galaxy Gear and how it works with the Galaxy Note 3, Galaxy Note II, Galaxy S 4 and Galaxy S III, check out:

Thankfully, this commercial is WAY better than the one Samsung released last year. That was so cringe-inducing I’m not even going to link to it. Just take my word for it and don’t ever, seriously don’t ever try to find it.

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