HTC is mostly known for its high-end devices that are built with premium materials, however the Taiwanese electronics manufacturer is starting to make a splash in the mid-range smartphone space. Today, the company announced the launch of the Desire 510, a new budget-friendly LTE-capable phone that’s coming to Sprint, Cricket, Virgin and Boost Mobile in the coming months.

While it may not have the raw performance power of the HTC One M8, the Desire 510’s specs are more than sufficient for casual smartphone users. HTC’s new mid-range slugger features a 4.7-inch FWVGA display, a 1.2GHz quad-core Snapdragon 410 processor,  1GB of RAM, 8GB of storage space, a 5-megapixel rear-facing camera, a VGA front-facing shooter, a 2,100mAh battery and Android 4.4 KitKat.

While we’d like to get excited about this device, HTC didn’t provide any price details, so it’s too early to tell if this device is a practical alternative to other affordable smartphones like the LTE version of the Moto G.


HTC’s latest 4G smartphone fuses style and speed for a great performance at a great price

BELLEVUE, WA – August 27, 2014 – HTC, a global leader in innovation and design, is proud to present its latest smartphone, the HTC Desire 510 – a feature-packed 4G handset that combines super-fast speeds with an elegant design. Making 4G more accessible than ever, this affordable handset is the perfect choice for those who can’t wait to download the latest blockbuster or flawlessly stream album releases on the go.

Bearing all the hallmarks of a HTC-designed smartphone, the HTC Desire 510 is compact and stylish while still boasting a generous and vivid 4.7” display, which is ideal for catching up on the latest TV shows or browsing the web.

Super-fast speed Built with speed in mind, the HTC Desire 510 is 4G compatible, allowing owners to stream movies and music, download games and apps at lightning speeds or load their favorite web pages in seconds. Combined with an ultra-fast processor for multi-tasking and flicking between apps, the HTC Desire 510 is the perfect choice for busy people with no time to lose.

Stay up to date and in the know For those looking for bite-sized news and social media updates in real time, HTC BlinkFeed® is the perfect companion. HTC BlinkFeed fills the home screen with updates from a list of over 1,000 global media partners while also integrating Facebook and Twitter feeds, presenting relevant and immediate at-a-glance bulletins from all the places that matter. Whether it’s keeping a finger on the pulse with the very latest in showbiz news, or keeping up to date on the social lives of friends, HTC BlinkFeed brings users everything they’d ever need to see.

Premium style, affordable cost Because everyone deserves a phone that delivers high performance with a beautiful design, the HTC Desire 510 brings quality and style together in an affordable package. A HTC Dot View™ case is also available to accompany the phone, which is a retro-looking dot matrix cover that lets users answer calls via the power button and access notifications without ever opening the case.


The HTC Desire 510 combines the best in technology with beautiful style to create a smartphone which is low cost but extremely high performance. The HTC Desire 510 will be available in the coming months in the U.S. at Cricket Wireless, Sprint, Boost Mobile and Virgin Mobile USA and in Canada at Fido, Rogers, SaskTel, TELUS, Videotron and Virgin Mobile Canada.

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