Google has today launched a new platform that aims to reinvent how content creators on the Internet make money. It’s called Contributor, and it involves readers committing to a certain monthly payment of $1-3, which will in turn give visitors an ad-free browsing experience on some sites. This could potentially be a full-blown alternative to Google’s AdSense, giving publications like this one and others a new form of monetization.

The service rolls out starting today, and Google says that it has 10 launch partners, including names you probably recognize such as Urban Dictionary, The Onion, Science Daily, wikiHow, Mashable, and Imgur. Users who have obtained an invite to the service will have access to a dashboard that shows the list of websites that are currently participating in Contributor, and will be given the option of contributing $1, $2, or $3 per month.

Those participating in the service will be able to browse those sites as normal, but AdSense blocks will be replaced by a pixel-pattern image that offers a quick “thank you” for being a contributor.  On mobile, ads might disappear completely, replaced by a simple line of text. This contribution only happens when you actually visit websites, so the cut of your monthly contribution level will get split up depending on which sites you visit most often.

Contributor by Google 2014-11-20 13-14-53

For the websites that are on the receiving end of the contributions, money is processed through the typical AdSense dashboard and—of course—this is where Google takes its cut. This will give publishers an alternative to its straight AdSense revenue, and it’s in Google’s interest for this service to mean more money overall for content creators. This experiment definitely moves web content in the direction of a Spotify/Netflix model in that subscribers pay a simple monthly fee for “all-you-can-eat” content.

If you want to get on board with Contributor (as a reader), Google is taking requests for invitations right now on its website. Publishers who are interested in taking part in this experiment are also encouraged to inquire by sending an email to contributor@google.com.

(via GigaOm)

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.