There’s been a lot of discussion about the “new” Google under Larry Page and whether they are a stronger company, a leaner company, or a company finding new direction. As is usually the case with the Twittersphere, a retweet brought a link to Erik McClure’s blog post where he discusses Google and its “decline.”
Google is rolling out a brand new AdSense home page look and it falls right in line with Google’s new “style.” The new landing page hints at a “cleaner, more modern design [that] focuses on key day-to-day information.” The new homepage is available right now with just a click of “I’ll give it a try” or you can pass and give it a go at a later point.
Increased competition in digital advertising doesn’t seem to be hurting Google: the company is on track to increase its market share to almost 33 percent this year, with a commanding 53% in mobile advertising. The projections were made by research company eMarketer based on an analysis of company reports, though both dollar and percentage figures are slightly down on its earlier predictions back in June … Read more
Sometimes you want to know how much money you made on Google Adsense ads, but don’t have time to go look at your phone/tablet/computer. Fret not, Google Glass wearers. As SearchEngineLand points out, there is a Google Glass Adsense app that can be sideloaded onto Google Glass headgear to do just that. Developer Chad Smith announced the App, which is hosted at Github.
The Glass AdSense App will show you pageviews, clicks, click through rate and earnings for today, yesterday, last seven days, last thirty days, this month and last month. You can refresh the stats as often as you like and of course, you’d need to “pin” the card to your timeline so that you can access it.
As we told you last week, Google’s ad business brings in a lot of money, and today, it will celebrate the ten year anniversary of one of its most successful platforms to date. In a post on the official Google blog, Susan Wojcicki, Google’s SVP of ads and commerce, announced that ten years ago today, the company launched AdSense to help publishers earn money by placing ads on their websites. Fast forward 10 years and AdSense is now used by more than 2 million publishers, who earned a combined total of more than $7 billion last year alone.
Google touts that people have been able to live their dream job thanks to the money AdSense gets them. Read more
Google Web Designer will empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications – for free.
In its announcement, Google notes that “90% of multiple device owners switch between screens to complete tasks,” emphasizing the importance of HTML5 based content to reach users on mobile devices. Read more
Google released its earnings report from Q1 2013 today.
Notably, Google’s consolidated revenues increased 31% over Q1 2013 with $14 billion gross income.
“We had a very strong start to 2013, with $14.0 billion in revenue, up 31% year-on-year,” said Larry Page, CEO of Google. “We are working hard and investing in our products that aim to improve billions of people’s lives all around the world.”
Google reported $3.35 billion net revenue, which is nearly half a billion up from $2.89 billion during the same quarter last year.
The company reports $50 billion in the back at the end of Q1 2013.
Cash – As of March 31, 2013, cash, cash equivalents, and marketable securities were $50.1 billion.
The company’s effective tax rate came in low at 8% following a tax credit mandated by legislature in Congress.
Income Taxes – Our effective tax rate was 8% for the first quarter of 2013.
Google CEO Larry Page mentioned during the conference call to investors that the company’s opportunities primarily exist in Chrome, YouTube, and Android, in that order. It believes more “connected TV’s” will allow the company to directly connect with consumers via relevant advertising more easily.
The company had praise for its marketing team, citing doubling its retail foot print thanks to more availability of its Chromebook in Best Buy.
Google discussed its success with commercial advertising via YouTube, announcing 325,000 Super Bowls worth of ads have been consumed.
When asked about Andy Rubin’s responsibilities after being pulled from heading Android, Larry Page reiterated that the company has yet to make that announcement and had no plans to make news in that regard today.
Regarding Glass, Larry Page admitted the price tag for early adopters is certainly high, but stepped short of calling it a luxury price and stated the company wasn’t prepared to announce a consumer price tag.
Press release below:
Bad, bad, bad, bad, bad.
“Bad” is the main word that stands out in the latest post by Google on the official AdSense blog, and the Internet giant repeats it that exact amount of times, too. But, why? Invalid activity, that’s why.
Google wants its publishing partners to keep AdSense strong, and, as it stated, that means “keeping good publishers’ accounts in good standing, while also protecting advertisers and users from fraudulent activity.” So, Google is making changes and adding tools to pinpoint bad actors (a.k.a. inactive/fraudulent publishers), stop bad ads, prevent bad clicks, and keep bad sites and bad traffic out of the network.
The video above gives a brief summary of what Google is talking about, while it’s blog post further details all the changes, which include:
— Considering tenure more actively when responding to detected invalid activity.
— Allotting publishers tools to submit more informative appeals via a new form.
— Providing more details on invalid activity’s causes via an email or a notification.
More changes below.
Internet giant Google found itself in a middle of a potential public relations nightmare following a Wall Street Journal article this morning. Tentatively titled “Google’s iPhone Tracking,” the article asserts that “Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers” to follow iPhone users even after they explicitly set Safari’s privacy controls to disable such tracking. According to authors Julia Angwin and Jennifer Valentino-Devries, Google used “special computer code that tricks Apple’s Safari Web-browsing software into letting them monitor many users.” Google apparently disabled the problematic code after the newspaper contacted the Mountain View, Calif.-based Company.
Stanford researcher Jonathan Mayer discovered that although mobile Safari’s default setting blocks cookies from third parties and advertisers, Google and advertising companies Media Innovation Group, Vibrant Media, and Gannett PointRoll fooled mobile Safari into thinking “a person was submitting an invisible form to Google,” letting them in turn install a tracking cookie on users’ iPhones and PCs without consent.
Once a cookie installed, a Safari glitch allowed subsequent cookies to attach. Both Google and Apple issued statements following this morning’s report…
Software maker Oracle estimated that each day’s worth of Android activations makes Google approximately $10 million in annual revenue while also strengthening its Google+ service, German patent blogger Florian Mueller wrote on his FOSS Patents blog today. Oracle made this claim at a German court in regards to its patent infringement claims against the search giant:
While this case awaits trial, more than 700,000 Android-based devices are activated every day, all fundamentally built around the copyrighted Java APIs and the enhanced performance enabled by Oracle’s patents. Each day’s worth of activations likely generates approximately $10 million in annual mobile advertising revenue for Google.
Oracle did not explain its math, however, leading Mueller to suspect that the figure is based “on the assumption of annual advertising revenues of $14 per Android user.” Interestingly, Oracle wrote in court documents “Analysts have predicted that the number of new Android devices will reach 2.5 million per day within twelve months.” However, it is not just about mobile advertising, the success of Android is benefiting Google’s other properties, namely its Google+ social network…
Google’s AdSense team is tweaking the AdSense adverts’ rendering process on desktop and mobile devices, according to a blog post by the AdSense team. As part of the change, the company noted AdSense would automatically optimize how ad units are displayed on computers, tablets and smartphones. The AdSense backend will sense the type of device a website is being viewed from and it will optimize for the given platform. This includes reducing the number of ads per ad slot and increasing the size of the text to make them more legible and noticeable. In addition, an AdSense advert now features a big button that helps a user select it on tiny screens.
WordPress, a popular open source blogging tool and publishing platform, launched today its own advertising initiative conveniently dubbed WordAds. Just to make sure everyone is on the same page here, the company began a post on its official blog by saying its users “deserve better than AdSense”. Ouch! In another nod at Google’s AdSense, the WordPress team explained why it took them so long to roll out adverts on their platform:
We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad.
They are teaming up with Federated Media, which connects top blogs and web sites with leading brand marketers. If you run a WordPress blog, feel free to apply here to begin making money from WordAds. Many established media outlets entrust their online publishing operations to the WordPress engine, including the CNN and Fortune blogs and this site. Yes, Google absolutely dominates the online advertising game, but WordPress is no ordinary company either.
In addition to being the world’s most popular CMS, WordPress powers over 14.7 percent of top one million web sites, according to Alexa, and was found on 22 percent of all new websites as of August 2011, up from 8.5 percent. Also important, 22 out of every hundred active new domains in the United States use the WordPress CMS engine and more than 50,000 WordPress-powered blogs come online every day.