Google - Android Apps on Google Play 2014-12-19 10-11-50

Google paid $25 million to get exclusive rights to the .app TLD, according to a new report. TLDs, or “top-level domains” are the bits like “.com” and “.net” at the end of web domains. ICANN, the organization responsible for managing web addresses, has been launching many new, customized TLDs in recent months.

The purchase means that Google will be able to create web addresses like “google.app” or “android.app.” Google, of course, has its own domain registry where users can buy their own web addresses. The .app TLD may become available through that route, though Google hasn’t confirmed those plans.

It’s also possible that Google could have other plans for the domain. Unlike other TLDs currently held by the company (such as .how and .dad), .app provides a unique opportunity to set the Google Play store apart from competitors by offering developers the chance to get a .app domain linking directly to their Google Play page.

If Google does decide to allow anyone to buy a .app domain from its registry, it would allow app makers to link the URLs up to outlets such as Apple’s iOS App Store. Over time, as users learn to use the .app domain to find mobile software, making sure those popular links go directly to Google’s market could help draw users to the Play Store and Android ecosystem.

Google also announced today that it’s going to start testing advertisements in the Play Store. Combining those ads with .app domains could lead to a whole new level of app discovery.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author