LG has uploaded a few LG G4 ads to its YouTube channel, showcasing some of the most important new features of the device. The first ad of course shows off the phone’s genuine leather backs (and it looks a lot like the Moto Selfie Stick April Fools’ video we saw a few weeks ago). Secondly, there’s a spot focused on the G4’s IPS Quantum display, and lastly there’s an ad showing off its F1.8 aperture lens.

The much-anticipated LG G4 was announced to much fanfare earlier this week, and the Korean company has spent much of its resources touting these three main areas. The back of the device comes in many colors and materials, the phone has a display that—unsurprisingly—lets you see richer and more accurate colors than any of its predecessors, and it has a new camera with lots of new features that will even make hardcore photographers happy.

As for its specs, the new phone’s display is 5.5-inches with resolution of 1440 x 2560 pixels at 538 pixels-per-inch, and it has 3GB of RAM and 32 GB of flash storage. It’s ditching the infamous heat-prone Snapdragon 810 and going with the Snapdragon 808 SoC, and packs a 3,000 mAh battery to keep all of this powered. The phone has the usual connectivity interfaces, including 802.11 ac WiFi, 4G LTE support, Bluetooth 4.1LE, and NFC.

For more, be sure to check out our hands-on video.

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Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.