Google has begun sending out an email to developers, asking them to opt-in their family-friendly apps and games to the Designed for Families program. The Mountain View company first started inviting developers to take part in the initiative about a month ago, aiming to increase discoverability of family- and kid-friendly apps on the Play Store…

While it’s not exactly interesting that Google is once again prompting developers to submit their apps, the timing that Google has provided curiously lines up perfectly with the company’s I/O developers’ conference at the end of this month:

Don’t miss this opportunity to increase the discoverability of your apps and games. Opt-in all of your relevant apps to Designed for Families by May 28th.

The Google I/O 2015 keynote is likely to be longer than two hours, so it’s not surprising that Google would pick Designed for Families to be one of many new features it launches across its mobile OS, apps, and services. You should probably expect even more kid-friendly initiatives at I/O as well, as Google continues its parade to capture the eyeballs of the younger generation.

(Image via Phandroid)

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Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.