Apple shows off new ‘Move to iOS’ app to make it easier to switch from Android

As part of iOS 9, Apple today has announced a new app called Move to iOS that makes the transition from Android to iPhone more seamless for the user. While the app went unannounced during the WWDC keynote, it is listed on the iOS 9 feature page on Apple’s website.

Move to iOS allows users to wirelessly switch from Android to iOS. The app, according to Apple, allows Android users to wirelessly transfer their contacts, message history, camera photos, videos, web bookmarks, mail accounts, calendars, wallpapers, and DRM-free media to their new iOS device. It will also automatically suggest that users download the iOS versions of any free Android apps from the App Store. Users’ paid apps are added to your iTunes Wish List automatically.

The app presumably will launch alongside iOS 9 later this year in both the Play Store and App Store. A launch alongside iOS 9 would line up perfectly with the congruent launch of the next-generation iPhone, as well.

A report from comScore earlier this month showed that Apple strengthened its lead as the top smartphone manufacturer, while also gaining on Android to become the top smartphone platform. Tim Cook stated earlier this year that Apple saw the highest rate of switchers to iOS during Q2.