Facebook is on a warpath to take over the digital advertising space, capturing 10% of the total $50 billion digital ad spend in 2014 with 50% year-over-year growth at the time, and today it’s making it easier for advertisers large and small to manage, track, and launch campaigns straight from their Android phones with a new app.
The app, simply called Facebook Ads Manager, launched initially as an iOS-only product back in February with the company saying at the time that an Android app would be coming later in the year. At the time of writing, Facebook hasn’t publicly announced the launch of this Android version – we noticed it show up on APKMirror. There isn’t too much crazy going on here, though, and it’s nearly identical to the iOS version.
The full feature line-up includes the ability to edit ads, get notifications when campaigns are about to end or run out of funds and how they’re performing, keep track of spending and update both payment methods and spending limits as needed, and create new ads or sponsored page posts.
As more than 50% of Facebook’s total advertising revenue now comes from mobile advertisements, and more attention moves to mobile in general, it only makes sense that the tools to make such ads are making their way to mobile screens. By making its ads products accessible on Android, Facebook is reducing the friction to spending money on its platform of 1.2 billion monthly visitors just that much easier.