Google Play gift cards, a familiar sight at supermarkets across the United States, have now arrived in India. This comes a few months after Google first introduced prepaid vouchers in the country, and according to the official Google India blog, the new cards will be coming to a total of five retail outlets at launch…

Following the launch of Google Play prepaid vouchers in June, we have now rolled out physical gift cards in retail outlets across India. You can now find Google Play Gift Cards in the stores of Spice Hotspot, Vijay Sales, Planet M, Planet Mobile and Sangeetha Mobiles.

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Unlike the prepaid vouchers (which came in denominations INR 500, INR 1000 and INR 1500), these physical cards come in INR 750, INR 1000, and INR 1500. Of course you can use the gift cards to buy a variety of content on Google Play, and the company is rolling out some special deals on games and other content (India only) to celebrate the launch.

This move is certainly part of Google’s bigger ambitions in India, with the Android One program at the forefront of that push. Including other developing markets, Android One is an initiative to introduce well-supported, affordable phones, and India is one of the company’s primary targets. Google recently launched the Lava Pixel V1 in India, and it’s actually a half decent phone.

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