Having launched in the US back in February, YouTube’s child-friendly video service is making its way across the globe from today. YouTube Kids is now available in the UK, Canada, Australia, Ireland and New Zealand. The app is free to download on iOS and Android and offers customers a curated YouTube experience with content aimed specifically at children.
In the UK, content will include the likes of Wallace & Gromit, Morph, The Magic Roundabout and Teletubbies among many others. Featured content will differ depending on your region, but the service is essentially the same in all available markets. Since it’s free, the app is supported by ads, but only advertisements suitable for children are shown in the YouTube Kids app. As reported by The Guardian:
“We only show ads that are approved as family-friendly – for example, we don’t show any food and beverage ads – and all ads undergo a rigorous review process for compliance with our policies,” a YouTube spokesperson told the Guardian.
“All ads are clearly labeled and include ad intros. Ads don’t include any click-throughs to websites or product purchase flows.”
Now, parents outside the US will be able to let their kids watch ‘The wheels on the bus’ without worrying they’ll end up following through links and watching something slightly dubious content. On the negative side, undoubtedly, I’ll now have to watch more loom band how-to videos with my 6 year-old.