Update: Amazon’s price has now dropped to $349.99 shipped, down from $375. Best Buy still has the phone listed at $379.99.

You may recall on Black Friday, the Nexus 5X got a rather generous $80 price cut, lowering the cheapest model to $299. Then up until Christmas, it was $50 off from numerous retailers. It now appears that the less powerful Nexus smartphone is getting a permanent much needed $30 discount from the Google Store.

It brings the cost of the Nexus 5 successor to a much more reasonable $349 for the 16GB model and $399 for the 32GB one. The price cut appears to be permanent as there are no mentions of ongoing sales on the Google Store. Other retailers are still selling the Nexus 5X at the old price, but it is likely they will drop the price over the coming days.

The 5X has a checkered history, especially on the performance front. The starting $349 price point is a much reasonable price and what it should have cost from the beginning, though most people should opt for the larger 32GB variant. As of writing, all models save for the Carbon blue 16GB are in stock. The Nexus devices still come with 90 days of free Google Play Music and all orders come with free shipping.

In addition to the price drop, the Google Store is now selling the Moto 360 Sport in the US and Canada. While the exercise-focused Android Wear device has been available since last month in Europe, it just came out in the US last week. The Google Store is only selling the black mode for $299.

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Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: