In what may be one of the oddest (and funniest) marketing videos that Samsung has ever made, a llama is seen going into a room by itself, “unboxing” the upcoming Galaxy S7, and then painting a picture of what it saw. That’s all I need to say about this, right?..

The campaign, done by Samsung Sweden, is called “Seven Days of Unboxing”. If the current trend keeps up, the company plans to have several living things other than a fully-functional human unbox the Galaxy S7 in 30 seconds and then draw what they see.

Yesterday, Samsung Sweden posted a very similar video, featuring a young child rather than a llama.

As you might expect, the llama didn’t have much success in painting the phone that it saw only moments prior. Rather, the animal managed to paint a variety of random lines in different colors all over a canvas. The child from yesterday didn’t fare much better.

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