Samsung is renaming its Milk VR service and turning it into an “end-to-end VR ecosystem” where users can upload their 360-degree videos. The revamped service was announced alongside a Samsung Creators program that teaches how to shoot and work with VR.

Previously, Samsung Milk VR only allowed certain content partners and brands to upload 360-degree videos. The revamp is part of a broader play to provide an easy experience for users to shoot and share videos. Currently, YouTube and Facebook are the major players that support uploading and watching content. The latter allows people to see 360-video from the mobile app or the web.

In addition to viewing 360 video, YouTube supports live streaming and is compatible with Google Cardboard and the upcoming Daydream VR viewers. While the Gear VR supports watching YouTube, Samsung likely wants to have more control over a content library of 360 degree video.

To help court filmmakers, a new Samsung Creators program will offer seminars and classes about working in VR. Additionally, Samsung is hosting a contest with a number of $10,000 prizes and a trip to an awards ceremony in New York.

The Gear 360 VR camera announced at MWC in February will see a limited release tomorrow. Attendees of VidCon will be able to purchase one for $349.99 with a wider release planned for later this year. The IP53 splash and dust resistant sphere captures a 360 degree field of view with the help of two cameras. It can be used independently or it can be paired with a current Samsung smartphone for a live preview.

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