We know that Twitter‘s situation has not been the best as of late, with the company struggling to turn its strategy around and keep up with the increasingly stronger competition — or indeed make profit. And despite the rollout of much-anticipated features, it looks like the firm may ultimately be gobbled up by larger companies…

As per a CNBC report, Google is one of the giants rumored to be in the talks with Twitter in regards to an acquisition. The sources, despite claiming that no actual sale is “imminent”, mention that the negotiations are “picking up momentum” as the board is “largely desirous of a deal”, and could thus result in one before the year comes to an end.

“Shares of Twitter were up more than 15 percent pre-market and climbed further after the news that suitors are examining the possibility of a deal and assessing Twitter’s willingness to engage on that possibility,” the report mentions.

Google is not the only tech behemoth whose name is being thrown around; as it turns out, Salesforce is interested too, and so are “other technologies companies”, whose names are however undisclosed. What these firms are seeking is indeed Twitter’s substantial data-generating platform, which could be used for feeding machine learning computers and whatnot.

We will report as we learn more.

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Larry Page and Twitter’s Evan Williams

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