While GV — formerly Google Ventures — is Alphabet’s more well-known venture capital arm, the parent company also runs a fund aimed at late-stage growth companies. Google Capital is now being renamed as CapitalG, with the new site revealing a previously unknown investment in the makers of Snapchat.

The fund invests in more mature and established companies with an eye towards helping portfolio companies accelerate their growth. CapitalG does not shy away from its close relationship with Alphabet’s main profit driver, “Our Google connection is our key asset.”

Specifically, they cite the ability to “call on experts with deep knowledge from Google to help our portfolio companies.” Tactical advice is provided across key functional areas, including engineering, product, sales and marketing.

Their site lists a bevy of top Googler’s including CEO Sundar Pichai, recently named VR business head Amit Singh, and other people from YouTube and Project Loon, with SVP and Chief Legal Officer David Drummond serving as the Chairman of CapitalG.

The site also lists current CapitalG investments, like Airbnb and Duolingo. However, the Companies section also mentions a previously unknown investment in Snapchat. Business Insider has confirmed the investment in Snap Inc, renamed after the company announced Spectacles in September.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: