We don’t typically see too many smartphones announced during CES, but Asus has just taken the wraps off of its latest budget handset. Asus wanted to make a device that could last all day, so the ZenFone Max Plus (M1) packs a massive 4,130mAh mAh battery. Unfortunately, it also charges over microUSB…

With the ZenFone Max Plus (M1), Asus wanted to bring some of the most popular 2017 smartphone trends to a budget device. This means a 5.7″ full-view slim-bezel display, dual rear-facing cameras, and a software-based face unlock.

Naturally, Asus made several odd decisions to reduce the cost of the phone. The first — and most egregious in our opinion — is the continued use of microUSB to charge the handset. The second is a MediaTek MT6750T 1.5GHz octa-core processor instead of a mid-range Snapdragon.

Thankfully, for anyone who still uses wired 3.5mm headphones, the ZenFone Max Plus (M1) does have a headphone jack.

Asus is also putting a focus on the dual rear-facing cameras. We have yet to go hands-on with the phone, but the company did add a 120-degree lens to the secondary camera, allowing you to take photos with a wider field of view.

If you’re interested in purchasing the ZenFone Max Plus (M1), Asus states that a 3GB of RAM/32GB of storage variant will launch in February for just $229. However, if you want to wait, a 4GB/64GB version of the handset will also be available at some point in the future. No price has been given and it might not be available in all regions.

The ZenFone Max Plus (M1) is just one phone in the new Asus ZenFone Max Series. While we don’t have any details about the other devices, one or more of the phones will ship in rose gold as pictured above and below.

Full hardware specifications for Asus’ ZenFone Max Plus (M1) |

ZenFone Max Plus (M1) Specification
Android version

Android 7.0 with Zen UI 4.0

Screen size 5.65-inch IPS display
Resolution 2160 x 1080 pixels
Rear cameras

16MP, f/2.0 aperture, 0.03s PDAF | 8MP, 120° wide-angle 6-element lens | PixelMaster 4.0 camera modes including: Auto mode with HDR / Pro mode / Beauty mode / Super Resolution / Panorama / GIF animation / Time Lapse

Front camera 16MP, f/2.0 aperture
Processor MediaTek MT6750T 1.5GHz octa-core processor | Mali T860 GPU
Storage 32GB or 64GB
Expandable storage up to 256GB
RAM 3GB or 4GB
Battery 4130mAh mAh (nonremovable)
Ports microUSB for charging
Weight 160 g
Dimensions 73 x 152.6 x 8.8mm
Other features Rear-facing fingerprint sensor, Face Unlock software, Dual SIM card slots
Color options

Deepsea Black, Azure Silver

Carrier availability

3GB/32GB model will be available in February 2018

Base price off-contract ~$229
In-box accessories TBD

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About the Author

Justin Duino

I’m a writer for 9to5Google with a background in IT and Android development. Follow me on Twitter to read my ramblings about tech and email me at justin@jaduino.com. Tips are always welcome.