A new Google data center will be built in Denmark at a cost of almost $700M. The company first said that it wanted to have the option of doing so exactly a year ago.

Google got as far as purchasing land right next door to one of Apple’s two data centers in the country. Although this one is in a different location, Google likely chose Denmark for the same three reasons …

Denmark’s energy minister Lars Christian Lilleholt explained a year ago the benefits Denmark offered for operations like the upcoming Google data center.

We have some of Europe’s lowest power prices for companies, some of the greenest energy, and a high security of supply.

Reuters reports that Google has now confirmed its plans, and also made a commitment that the center will be 100% powered by renewable energy.

The new data center in the small city of Fredericia will cost 4.5 billion Danish crowns ($689 million) and employ 150 to 200 staff once completed in 2021, according to the plans […]

Google said it would sign a power purchase agreement (PPA) for the new Danish data center to ensure it is powered by renewable energy.

The Nordic countries, which can generate electricity relatively cheaply from renewable sources such as hydropower and wind, have long been a magnet for heavy power-using industries, but are now attracting power-hungry data centers […]

Big companies have rushed to secure cheap renewable energy to manage costs and reduce their carbon footprint through corporate PPAs which allow firms such as Google, owned by Alphabet Inc, Facebook and Microsoft to buy directly from energy generators.

In addition to the contract to buy green energy for the Google data center, the company is also considering investments in a range of wind and solar power projects in the country.

Apple first announced its own plans for Danish data centers back in 2015. This was, at the time, the largest foreign capital investment in the country’s history. The first center opened in 2017, while the second is expected to go online next year. Apple likewise powers its data centers entirely from renewable energy.

Photo: Shutterstock

Check out 9to5Google on YouTube for more news:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear