Those that don’t pay for YouTube Music are either using it for the cloud locker or as a lighter YouTube client just for songs. Free YouTube Music users are now seeing a prominent “Upgrade” tab in the bottom bar.
Without a subscription, YouTube Music will serve the audio version of songs but prefaced by a short video ad. There’s also a higher likelihood that you’ll get the music video version. The app must be open (and device screen turned on) when listening/watching as exiting ends all playback. Users also cannot download tracks for offline access.
Those free users are now encountering an “Upgrade” tab to the right of “Library,” bringing the bottom bar to four items. This page is entirely focused on encouraging subscriptions and joins an existing message in the profile menu.
In the grand scheme, it’s more subtle than other prompts, but it does break muscle memory in regards to the Library tab’s location, which is heavily used by uploaders to browse content.
The YouTube Music Upgrade tab started rolling out earlier this week and is now widely available.
More about YouTube Music:
- Goodbye Google Play Music: 7 alternatives to YouTube Music you should probably try [Video]
- YouTube Music rolling out a straightforward ‘2020 Year in Review’ playlist
- YouTube Music adds ‘Quick picks’ carousel to start a radio playlist from recent songs
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