Fitbit

Fitbit may debut a more affordable $2.99/mo subscription with historical data

Ben Schoon | Feb 21 2021 - 12:46 pm PT

Fitbit’s hardware is solid, but software is what really makes the company’s smartwatches and trackers so good. It’s one of the things we’re looking forward to most about Google’s acquisition of Fitbit, and if a survey from the company is to be believed, a new, cheaper subscription tier may be in the works.

The folks over at Android Central captured a survey from Fitbit that asks users to review a “potential new service offering.” From there, it outlines the current free Fitbit tier, which provides essential stats such as step counts, workout tracking, sleep score, and health metrics. Then, of course, there’s Fitbit Premium, a $9.99/month subscription that offers far more data and options for managing your health.

Apparently, Fitbit is preparing to debut a third subscription tier, which costs $2.99 per month. That’s a fraction of the cost of the regular Premium plan, and as such, this plan doesn’t really add a ton of additional data. It simply offers users additional historical data of the information you can see on the free plan. Fitbit describes the potential new plan as:

See your activity, sleep, stress, and health metrics for the last month, year, forever with unlimited historical data.

As it stands, the free Fitbit plan will only allow access to the past 30 days (or as little as 7 days for some metrics) of your health and fitness data. This plan would allow users who only need this information a much more affordable way to do so.

Under the terms of its Fitbit acquisition, Google is not allowed to use the data from Fitbit users to sell or target ads. So, it’s very possible that Google could turn to accessible subscriptions like these to boost revenue from long-time and new Fitbit users. Notably, Fitbit extended some Premium features to free users just this month.

Update 2/24: After publishing this story, Fitbit clarified that this new tier has not been officially announced through this survey, as we expected, but Fitbit does say that it will “continue to invest” in Premium. A spokesperson says:

We continue to invest in Fitbit Premium, our subscription service launched in 2019, to bring even more health and wellness insights and motivation to people around the world. Like many brands, we occasionally survey our user community to gain valuable feedback on everything from features they might like to see to pricing, and this helps us continue to deliver accessible tools that will help users meet their unique health goals. We are not announcing any changes to Fitbit Premium pricing at this time and want to assure customers that as stated, we will continue to protect Fitbit users’ privacy by maintaining strong data privacy and security protections, giving you control of your data and staying transparent about what we collect and why.