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Google seems to finally understand why it bought Fitbit

Good morning! Today, I’m searching for Prime Day deals, watching Chris Rock masterfully dodge questions about The Slap, questioning Sam Altman about whether we have to accept “some bad things” to justify AI’s exponential growth, and brushing up on my chess game after many years of neglect.

As a reminder, Inbox is the tech newsletter that goes beyond the news cycle. We cover the most important 9to5Google stories from the last couple of days along with a few highlights from around the web. We publish every Tuesday and Thursday, and if you like what you read, please subscribe.

Inbox is written by Daniel Bader. Read previous issues here, and then catch up with Ben Schoon’s excellent Weekender column published every Sunday.

⭐️ Starred

When Google bought Fitbit back in 2019, it wasn’t clear that the brand had a future.
As many companies are wont to do, Google had good reason to ingest the accessory maker’s IP and set fire to the rest — but that didn’t happen. After a few fallow years, Fitbit became the software powering the Pixel Watch’s health capabilities, and is now shifting once again to working as a standalone hardware brand within Google.

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After the monumental success of the Fitbit Air in May, the company is poised to release a Charge follow-up called the Edge. The Charge series hasn’t seen a refresh since 2023, and it appears that Google is updating its design and adding a number of app-like features that should bridge the proverbial gap between tracker and smartwatch.

Of course, Google may not have known Fitbit’s true trajectory back in 2019, but it’s arrived at a place that makes sense: Fitbit’s software is now tightly integrated into all of Google’s health-related endeavors, so the brand is pivoting back to hardware where it made its mark originally.

So the question is whether the Edge, or something like it, is the right move. The Air’s success came from its accessible price ($100) and the growing trend of screenless trackers. I wear a Fitbit Air alongside either a smartwatch or a regular one, and that’s its biggest appeal. And people are going to great lengths to hide the diminutive tracker in places most wearables can’t go.

The Edge, on the other hand, is a traditional fitness tracker with a few tricks up its sleeve. Judging from the leaks, it will offer notifications, Google Maps, music controls, along with Find My Device support. And of course health tracking that, with a Google Health Premium account, includes an AI-powered fitness coach that’s proven its mettle over the past few months.

I doubt the Edge will have the same cultural impact as the Air, but I also see its existence as proof that Google understands why it bought Fitbit in the first place. Now that it’s plumbed the company for all of its wares, Fitbit rises once again where it all started: with cheap hardware that does just enough well to keep users happy.

✉️ Inbox

Android Auto is a hot mess

Catch up on all of our Pixel 10-year retrospective content

🤝 Cc: Myriam Joire

Welcome to Cc:, where I ask interesting people in the community about what’s making them happy both inside and outside the world of tech. This week, I’m speaking with Myriam Joire (aka. @tnkgrl), a tech & car journalist and host of the Mobile Tech Podcast.

Who are you?
Myriam Joire (aka. @tnkgrl)

What do you do for work?
I’m a tech & car journalist, podcaster, product & media strategy consultant, speaker, and ex-game developer. I host the Mobile Tech Podcast.

What do you do for fun?
Listen to music, take photos, drive.

What is your relationship like with technology these days?
It’s complicated. I still very much love tech, but I strongly dislike the tech industry, tech bros, Silicon Valley’s greed, and the enshittification of tech.

What are three apps you can’t live without?
Gmail, Google Calendar, Google Photos. Sorry I’m boring (I’m not an app person).

What is a gadget that you love right now?
Samsung Galaxy Buds4 Pro, Google Pixel Watch 5, Oppo Find X9 Ultra, Samsung Galaxy Z Fold8, Dell XPS 13.

How does AI fit into your life right now?
I mostly use Gemini, mostly for work, to brainstorm headlines for SEO, to create short review summaries, to summarize long documents, and to transcribe my podcast. I use AI photo editing tools (from Google/Samsung/Oppo/Xiaomi/Honor/Apple) for minor edits. I also use Auphonic to clean up audio for my podcast when traditional processing falls short.

What’s a recent book you loved, and why?
Tomboy Survival Guide by Ivan Coyote (because I’m a tomboy).

What’s a recent album you loved, and why?
Echoes — Ancient and Modern by Trevor Horn (because it features covers of artists I love, performed by artists I love, with Trevor Horn’s exquisite production work).

What’s a recent TV show you loved, and why?
Star City on Apple TV+ (because I enjoyed For All Mankind and The Man in the High Castle and generally like alternative universe stories).

What’s a recent movie you loved, and why?
Sinners (because of the vampires, non-white protagonists, and impeccable cinematography).

What’s a recent game you loved, and why?
I don’t play games beyond classics like Tetris (shhh, don’t tell anyone!) What kind of ex-game dev am I?

What’s something offline you do every day that brings you joy?
I walk to the coffee shop every morning after I wake up, get my Americano with cream in my own cup, and then sit (preferably outside) and enjoy drinking it while watching people.

➡️ FWD:

This section has some of our favorite stuff from around the internet. Great videos, weird memes, fun reads, recommended apps, whatever. Send us your recommendations!

I’ve been an Ember Mug user for years, despite being told by practically everyone that it’s a waste of money. But I can’t put a price on drinking perfect-temperature coffee on a busy Saturday morning.

The Ember Mug 3 has an upgrade I appreciate more than any other: you can put it in the dishwasher. The 14-ounce mug also lets you set the temperature directly on the mug, and Ember claims over three hours of battery life with the included sliding lid. It’s $150, so it remains an expensive answer to cooling coffee.

If you don’t need the additional battery life and waterproofing over the previous generation, the Ember Mug 2 is down to $100 right now for Prime Big Deal Days.

If you’ve never sat down for a Noclip documentary, you need to set aside a weekend or two to catch up. The studio has covered everything from classics like Half-Life and Dishonored to modern gems like Disco Elysium and Hades.

Now they’re back with a six-part series on Hades II, the first of which is available now. Supergiant Games feels like an anomaly in the gaming industry, a small, tight-knit studio based in San Francisco that makes ambitious, weird games that always seem to sell well. It’s a good news story in an industry that lacks a lot of it right now.

🤑 Action items

It’s Fall Prime Day (also known as Prime Big Deal Days), and I’ve been looking for headphone discounts.

The Nothing Headphone (1) is down to $189, its lowest price ever and a very good deal if you’re looking for great-sounding over-ear headphones. The Nothing (3) earbuds are also down to $99, far below their previous low of $129.

Most of Sony’s high-end headphones are on sale, including the WH-1000XM5s at $198, which matches their lowest price ever. The newer WH-1000XM6s are also down to their lowest price ever at $378, $20 lower than during Prime Day in June. And the WF-1000XM6 earbuds are at $258, also an all-time low. You can also get the same deals from Sony directly, if you’re into that.

Finally, the AirPods Pro 3 are down to $179, which is a great deal on the most popular earbuds on earth.


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Inbox is taking a week off, so I’ll talk to you on October 15th. Thanks for reading, and have a great day.

-Daniel

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Author

Avatar for Daniel Bader Daniel Bader

Daniel is a writer, editor, podcaster and analyst covering the big stories, small milestones, and amazing people behind tech’s biggest moments. He was previously editor-in-chief of MobileSyrup, Android Central, and Android Police, and has been a content director of tech publications since 2010.