Samsung’s top marketing exec says ad campaigns mocking Apple were ‘relevant, bold and right’
Samsung’s executive VP for global marketing Younghee Lee has told AdWeek that its ad campaigns mocking Apple products were ‘relevant, bold and…
Samsung’s executive VP for global marketing Younghee Lee has told AdWeek that its ad campaigns mocking Apple products were ‘relevant, bold and…
[youtube=http://www.youtube.com/watch?v=CgfknZidYq0] While Samsung does not think Apple can compete in the television market (and it is not alone), the company is moving aggressively…
[youtube=http://www.youtube.com/watch?v=4tmEegvUpGA] Samsung kick started its anti-Apple Galaxy S II campaign with a November 2011 advert that enraged people who would wait…
We have been hearing much about Samsung’s advertising efforts in recent months including its efforts crafting the now well-known ad…