Following Google’s announcement that its RSS Reader product would be retired on July 1st, apps like Feedly that relied on the Google Reader backend announced big plans to help itself and other apps through the transition. Feedly has been preparing its move to its own “feedly cloud” back end since the announcement, and earlier this month transitioned its own iOS client to the platform. Today, Feedly is officially launching the new back end and API, as well as a brand new web interface and the first apps to integrate the feedly cloud platform:

As of today, feedly cloud is now live, providing a fast and scalable infrastructure that serves as the backbone to feedly, as well as a number of connected applications. Feedly cloud is open today to all users visiting http://feedly.com, providing a simple one-click migration path from Google Reader.  And thanks to the great developer community that has gathered around it, providing multiple safe and sound alternatives to Google Reader.  With the release of feedly cloud, feedly today transitions from a product to a platform. We are also today delivering a new, completely stand-alone Web version of feedly.

On top of the new API and feedly cloud back end, the company is also delivering on one of the most requested features for the service: a standalone new web interface that doesn’t require any plugins or browser extensions. expand full story