Earlier this month, Play Movies & TV for Android hinted that Google was preparing to upgrade purchased films to 4K resolution. Starting today, Google Play will automatically upgrade both SD and HD movies to 4K for free. Google is also making Ultra HD content more affordable, while also updating its smart TV applications.
4K UHD Stories October 23
4K UHD Stories November 16, 2017
UK Google Play Store adds its first 4K UHD movie
The first 4K movies began rolling out to the U.S. and Canadian Play Store last December. Since then, Apple’s iTunes has also rolled out higher-quality films with a free upgrade for past purchases. Google might finally be expanding the content to other countries as the first 4K UHD movie in the UK is now available for purchase.