Amazon tablets Stories September 29, 2011

All major Android backers are now paying royalties to Microsoft for using Android in smartphones, even the likes of Samsung and HTC. Goldman Sachs estimated the Windows maker could rake in a whopping $444 million this year alone from Android patent pacts, easily exceeding Windows Phone licensing revenues. Now that the $199 Kindle Fire tablet has come into full view, the question arises whether Amazon, too, will run to Microsoft’s arms seeking Android patent protection.

The two companies last year had cut a cross-licensing agreement. However, the Seattle Times notes that the 2010 deal covers the existing Kindle e-readers but not Android, which powers the Kindle Fire tablet. TechCrunch’s MG Seigler, who saw early prototypes of the Fire tablet, described  a forked Android version which is at the core of the Kindle Fire experience:

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Amazon tablets Stories September 28, 2011

Just as we’re sorting through Amazon’s announcements related to their Kindle e-readers and the new Fire tablet, we spotted a press releasementioning Newsstand, an online store dedicated to the digital magazines and newspapers which have been optimized for the Fire’s seven-inch display. It’s pretty much like Apple’s upcoming Newsstand in iOS 5, only Amazon’s has more content. The company explains:

Hundreds of magazines and newspapers – including The Wall Street Journal, The New York Times, USA Today, Wired, Elle, The New Yorker, Cosmopolitan and Martha Stewart Living – with full-color layouts, photographs, illustrations, built-in video, audio and other interactive features are available from the new Kindle Fire “Newsstand.” Kindle Fire customers will enjoy an exclusive free three-month trial to 17 Condé Nast magazines, including Vanity Fair, GQand Glamour.

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Amazon has just unveiled at a press conference in New York its inaugural seven-inch tablet and a new family of Kindle e-readers that now include the $99 Kindle Touch and the low-priced regular Kindle which retails for just $99. Seth Weintraub is on the scene and the latest information includes the news that Amazon will be rolling out its own brand new browser for the Fire tablet, named Silk.

The company set up a new blog for the Silk team and their first blog postexplains that Silk is “an all-new web browser powered by Amazon Web Services (AWS) and available exclusively on the just announced Kindle Fire. According to a promo clip included above, a “split browser” architecture (kinda similar to Opera’s Turbo mode) taps the Amazon cloud which caches files (limitless caching) and does the heavy-lifting, depending on workload. It’s a smart approach which offload page rendering to Amazon Web Services, resulting in faster page load times. And here’s what’s so smart about it, according to the Silk team:

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Image via The Verge

In addition to the new Kindle Fire tablet, Amazon has also re-shuffled their Kindle offering at a New York event this morning. Our Seth Wientraub is on the scene and has the latest info. Amazon CEO Jeff Bezos has just unveiled a brand new e-reader with a touchscreen. The device is aptly named the Kindle Touch and costs just $99 for the WiFi-only version or $149 if you want to use it over 3G cellular networks.

They are shipping it November 21, right before Thanksgiving, and taking pre-orders today. Perhaps more important than that is the news that the regular Kindle now costs just eighty bucks. Plus, they are shipping the $79 Kindle today.

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Note: This is a mockup, not the actual Kindle Fire

Just as Amazon’s media event begins in New York, serving as a launchpad for their inaugural tablet, Bloomberg spoils the announcement by publishing key pieces of information about the device. It will be called the Kindle Fire, as rumored, and will cost just $199, which is a pretty big deal. The tablet has a seven-inch color display which responds to touch (just two fingersat once, though) and a “fresh and easy user interface” running on a forked Android version. Another biggie: The device will come with a 60-day free trial of Amazon Prime (a $79 a year value) membership.

Bad news: It has no cameras – not even a microphone. Heck, it even lacks 3G access so looks like the Fire will be a WiFi affair only. We’ll have more info soon as our own Seth Weintraub is on the scene in New York at Amazon’s press conference.

Chief Executive Officer Jeff Bezos is betting he can leverage Amazon’s dominance in e-commerce to pose a real challenge to Apple’s iPad, after tablets from rivals such as Hewlett-Packard Co. and Research In Motion Ltd. have fallen short. Sales of Amazon’s electronic books, movies and music on the device may help make up for the narrower profit margins that are likely to result from the low price, said Brian Blair, an analyst at Wedge Partners Corp. in New York.

The analyst observes what all of us have known for a long time, that the Seattle-based online retailer has the most compelling ecosystem to take on Apple’s iTunes juggernaut:

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Amazon tablets Stories September 26, 2011

A mockup of a seven-inch Amazon tablet running a forked Android version.

As Amazon gears up to debut its long-rumored tablet on Wednesday at a media event in New York (a subtle hint of a media-focused launch), TechCrunch chimes in with a name. The Android-driven device will be apparently marketed under the Kindle Fire moniker in order to distinguish it from Amazon’s highly regarded family of dedicated Kindle e-readers. Manufactured by Foxconn, Apple’s favorite contract manufacturer, the gizmo should boast a seven-inch color touchscreen (not true multi-touch) and won’t have an email client preloaded, but users will be able to download one from its mobile application store or use a built-in browser for web mail, writes author  MG Siegler who first saw the device early this month.

Meanwhile, AlllThingsD’s Peter Kafka writes the online retailer is cutting partnerships left and right with Hollywood studios and magazine publishers. Amazon has now added Fox shows to its streaming catalog, Kafka reported today, explaining the deal includes shows Fox no longer airs and old Fox movies such as “Office Space,” “Speed” and “Butch Cassidy and the Sundance Kid”. Also, at least three magazine publishers have thrown their weighg behind Amazon’s tablet project: Hearst, Conde Nast and Meredith. Kafka cites industry sources claiming all three publishers “have deals to sell digital versions of their titles on the new device”.

Those titles are allegedly optimized for Amazon’s seven-incher and terms are said to mirror the 70:30 revenue split offered by Apple’s iTunes content store. Even though its success is anything but given, conventional wisdom has it that the Amazon tablet should benefit from Amazon’s many cloud services and long-standing partnerships with content providers. What’s unique about Amazon…

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Amazon tablets Stories September 23, 2011

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If all of the rumors are true, Amazon has a 7-inch “media tablet” that runs a forked version of Android and will connect to all of Amazon’s services, including its Appstore, Movies, TV, Music and of course eBooks. It won’t be true multi-touch but the rumored price is half of the iPad’s (just like the screen) at $250.  Who is making this for Amazon?  Foxconn of course.

Yes, it sounds just like a Nook (which is getting an interesting update soon) with a better backend store.

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Amazon tablets Stories September 22, 2011

A seven-inch Amazon tablet priced at $250 or less will compete against inexpensive Android tablets such as Lenovo’s $199 IdeaPad A1 (pictured above) or the $249 Nook color

Amazon is reportedly launching its inaugural Android tablet in the fourth quarter of this year. If the back office chatter is true, the online retailer will first out a seven-incher followed by a larger form-factor device(s) early next year. The latest news has the seven-inch Kindle Tablet costing $250 or less. However, market sources polled by DigiTimes warn of a lack of differentiation between Amazon’s dedicated Kindle e-readers and a seven-inch Android tablet:

Market observers are showing concerns as to how Amazon will differentiate its e-book reader market from that of its tablet while making profits for both after the company’s launch of the 7-inch tablet in fourth-quarter 2011. […] The sources also pointed out that Amazon may run a risk by releasing a 7-inch tablet when 10-inch models have mostly outperformed 7-inch competition over the past six months.

Shipping estimates have been revised and now call for a million units by the end of this month, “but the sources remain skeptical whether Amazon can meet its shipment goal of four million units in 2011”.

Now, about that differentiation comment. TechCrunch’s MG Siegler who saw prototypes described a seven-inch device without cameras. He said the screen used is a regular LCD as opposed to a color display utilizing electronic ink technology many people have been hoping for.

The fact Amazon could be marketing this thing under the Kindle moniker won’t help either, if true. On the flipside, there’s no reason as to why an Amazon-branded Android tablet tied to their all-encompassing cloud and shopping services would ever be confused with a family of dedicated and inexpensive Kindle e-readers.

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Amazon tablets Stories September 16, 2011

10.1-inch form factor has been adopted by Android tablets, but not Apple’s iPad. A major ramp up in 10.1-inch cover glass manufacturing could indicate high demand for Android tablets.

Touch panel makers TPK Holding, G-Tech and Wintek – all major Apple suppliers – are reportedly ramping up 10.1-inch cover glass manufacturing to ten million units per month, reports DigiTimes, a trade publication specialized in Asian supply chain. Such a substantial increase is eyebrow raising knowing that the market-leading iPad sports a 9.7-inch display while the 10.1-inch form factor is mostly an Android play.

9to5Google learned that Samsung’s Tabs are selling very well, measured in millions. We also know Amazon is close to launching its tablet and if market sources are correct, the online retailer is eager to ship millions of units in the run-up to Christmas. However, Amazon’s inaugural tablet PC will be a seven-incher, with both TechCrunch and DigiTimes reporting that a 10.1-inch Amazon tablet won’t be out until early 2012.

In any case, that’s a lot of cover glass units for non-iPad devices. Market watchers say Fuji Crystal and Lens Technology supply Apple with an estimated 70 percent of the cover glass, mainly for iPhones. G-Tech and Wintek supply to iPads and TPK Holding is said to provide cover glass to both iPhone and iPad.

Either touch panel makers have overestimated demand (which we doubt), or Apple is switching to 10.1-inch form factor for iPad 3 (highly unlikely, but possible given the hints of four-inch iPhone) or Android makers have decided to blanket the market this holiday season with millions of 10.1-inch tablets, which is the most reasonable assumption.

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Amazon tablets Stories September 12, 2011

Amazon is in talks with books publishers about a new service that could enable customers to subscribe to Kindle books in bulk for an annual subscription fee, according to a report by The Wall Street Journal.

Amazon has told publishers it is considering creating a digital-book library featuring older titles, people familiar with the talks said. The content would be available to customers of Amazon Prime, who currently pay the retailer $79 a year for unlimited two-day shipping and for access to a digital library of movies and TV shows. Amazon would offer book publishers a substantial fee for participating in the program, people familiar with the proposal said. Some of these people said that Amazon would limit the amount of books that Amazon Prime customers could read for free every month.

However, the deal is anything but certain because print die-hards are not entirely sold on the initiative, fearing the idea might “downgrade” the value of books.

Several publishing executives said they aren’t enthusiastic about the idea because they believe it could lower the value of books and because it could strain their relationships with other retailers that sell their books, they said.

It is also unclear whether enough people would buy into the idea of subscribing to a vast library of digital books. The service would, however, provide value to e-reading aficionados who buy a lot of individual e-books on a regular basis. Of course, if Amazon can work out fair usage terms and keep the prices low, the general public could take the bait, too. If anything, the initiative could be seen as another way to upsell customers to the Amazon Prime subscription package.

That being said, the very idea of subscription-based access to Amazon’s vast books library raises the question whether Amazon is attempting to kill the library per se. It may seem a stretch, but let’s not forget that Kindle books are now outselling hardcover and paperback editions combined. Also, the service could take off if coupled with the forthcoming Amazon tablet, which will probably be the case.

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Amazon tablets Stories September 2, 2011

TechCrunch’s MG Siegler has come up with quite the exclusive this afternoon, which includes almost all of the details on Amazon’s new Kindle Tablet. TechCrunch wasn’t able to post pictures, but they reassure us they played with it — and they said it’s quite the delight, calling it “solid“. Citing the report, the 7-inch version will be released sometime by the end of the year for $250, and if it’s a success, the 10-inch will launch sometime in Q1. As for the operating system, it will be running Android, but not the kind you and I are used to.

The specs for this device are reported as follows: a 7-inch screen, single-core chip, modified Android, no physical buttons, no camera, and 6GB of internal storage (MG notes some of this is speculation). Did you read that no camera part? Wow.

Google’s Android Market is nowhere to be found. In fact, no Google app is anywhere to be found. This is Android fully forked. My understanding is that the Kindle OS was built on top of some version of Android prior to 2.2. And Amazon will keep building on top of that of that over time. In other words, this won’t be getting “Honeycomb” or “Ice Cream Sandwich” — or if it does, users will never know it because that will only be the underpinnings of the OS. Any visual changes will be all Amazon.

Continue after the break:

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Amazon tablets Stories August 31, 2011

Trade publication DigiTimes quoted market sources this morning who heard that the online retail giant, Amazon, is gearing up for mass production of another tablet, a 10.1-inch device, for the first quarter of next year. The world’s largest contract manufacturer, Foxconn, will take care of manufacturing, the report notes. Foxconn is also Apple’s long-time manufacturing partner and they make gadgets and computers for a number of Western brands.

While the report doesn’t cast more light on the device, the screen size suggests a Honeycomb-class tablet. The story does corroborate an AndroidMe claim back in May that Amazon has been working on a family of mobile devices powered by the Android software.

Amazon is also in the process of tweaking its web shopping site to mobile access, apparently in preparation for its inaugural tablet launch next month. That device is said to be a seven-inch slate tightly integrated with Amazon’s cloud and content services.

DigiTimes’ report also notes Amazon placed an order for up to eighteen million Kindle units for the entire year, confirming their lead in the e-reader market with an estimated 60-70 percent share of global e-book reader shipments in 2011.

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Amazon tablets Stories August 30, 2011

This is interesting. Amazon appears to be testing a redesign of its shopping web site that appears to be specifically optimized for tablet browsing. The Next Web discovered several tweaks which seem to be accessible only to a small number of users who are testing out the new design. These include the more prominent search bar and bigger controls, so you don’t have to sand your fingers down.

Another tell-tale sign: The new site gives prominence to Amazon’s tablet-friendly services such as Instant Video, MP3 Store, Cloud Player, Kindle, Cloud Drive, AppStore for Android, Game and Software Downloads and Audiobooks. Yes, we might be reading too much into it, but this feels like a part of launch preparations for the rumored Amazon tablet.

Forrester’s Sarah Rotman Epps predicts bright future for the Amazon tablet, which in her own words will “be synonymous with ‘Android’ on tablets” a year from now (disclosure: Epps was wrong on predicting iPad numbers plummeting back in June). She wrote in a note to clients Monday that Amazon could sell five million tablet units in the fourth quarter, considerably more than the 3.27 million iPads Apple sold in its first quarter, adding:

Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it’s launched at the right price with enough supply, we see Amazon’s tablet easily selling 3 million to 5 million units in Q4 alone, disrupting not only Apple’s product strategy but other tablet manufacturers’ as well.

A recent survey from Nielsen revealed that a tablet from Amazon marrying e-reading features of the Kindle to the computing capabilities of tablets could appeal to wide demographics. Nielsen says women now amount to a whopping 61 percent of e-reader owners, up from 46 percent last year. As for tablet and smartphone adoption, women climbed only by four and three percentage points in the period, respectively. The numbers led Silicon Alley Insider to joke that “women are from Amazon, men are from Apple”.

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Amazon tablets Stories August 29, 2011

Amazon tablet mockup via BGR.

The rumored Amazon tablet isn’t even out yet (the company is sourcing components for manufacturing), but that hasn’t stopped market analysts from estimating its potential. According to Forrester Research, the online retailer could sell up to five million tablets in the fourth quarter of this year. The figure is not to be dismissed easily, especially in light of poor sales of other vendors in the Android tablet space. Heck, the number fares more than favorably versus the 30 million iPads Apple sold since April of last year. Analyst Sarah Rotman Epps wrote in a note to clients:

Thus far, Apple has faced many would-be competitors, but none have gained significant market share. Not only does Amazon have the potential to gain share quickly but its willingness to sell hardware at a loss, as it did with the Kindle, makes Amazon a nasty competitor.

In addition, strong sales of the Amazon tablet is likely to become the key incentive for Android developers who have largely ignored the market for Honeycomb devices.

Nevertheless, popularized by Apple’s iPad, the tablet is on the rise. Amazon on its part is best poised to reap the benefits due to the sheer size of its ecosystem offering the kind of integrated product which can challenge Apple’s vertically integrated approach to gadget making. Also…

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Amazon tablets Stories August 26, 2011

According to the New York Post (via BGR), Amazon is getting ready to launch their rumored Android-powered tablets with a price tag “hundreds less” than Apple’s current $499 base model iPad 2. “Hundreds less” sounds a lot like $299.

The devices, expected to launch sometime in October, will more than likely be the result of the entry-level tablet codenamed “Coyote” and it’s pro-model counterpart the NVIDIA T30 Kal-El powered “Hollywood”. We told you about these devices back in May, which will most likely be powered by a highly customized Amazon version of Android (bringing with it Amazon services like the Appstore, Kindle eBook store, Amazon Videos, music and possibly brought together by the Cloud Drive).

Amazon is clearly prepping a huge move into the tablet market. We reported this week that the company signed up a third touch panel supplier, and that was after recently becoming the second largest buyer of tablet-related parts – without yet having released a tablet. expand full story

Amazon tablets Stories August 24, 2011

The Amazon tablet we’ve been hearing about every now and then in past weeks is inching closer to release, folks. Industry publication DigiTimes reported this morning that Amazon picked a third supplier for touch panel parts as it gears up for manufacturing. Looks like TPK Holdings will be joining Wintek and JTouch as suppliers, the publication wrote:

Amazon, considering that the supply of 7-inch touch panels by Wintek and JTouch may not be sufficient for use in its tablet PCs, has decided to add TPK Holding as a third supplier, according to industry sources.

Shipments will begin in September, Wintek “stressed”. Note the may-not-be-sufficient part in the above quote, suggesting a likely increase of the original two million launch units. Amazon allegedly planned on unveiling its inaugural tablet in October, around the same time Apple was rumored to bring iPad 3 to market. At first, the online retailer had experienced difficulties sourcing parts because Apple pretty much locked out other vendors until mid-July they signed up Foxconn, Apple’s long-standing manufacturing partner, to produce the Amazon tablet. Surprisingly, Amazon even went on to become the largest buyer of tablet parts. A market survey has it that…

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Amazon tablets Stories July 27, 2011

In what is another indication of a rumored Amazon tablet, Taiwanese trade publication, DigiTimes, this morning quoted sources from the supply chain who said Amazon has become the second largest buyer of tablet parts as component suppliers are lining up to provide parts for Amazon’s seven- and ten-inch slates. That’s a notable change from previous reports asserting Apple had gobbled up pretty much the entire supply of tablet parts. The Amazon devices are apparently due for a fourth quarter launch and the online retail giant is targeting to ship four million tablet PCs this year.

The publication named suppliers which include an unnamed processor from Nvidia, gravity sensors from Sitronix and touch panels from Wintek (also an Apple supplier) in addition to J Touch and Chunghwa Picture Tubes. Note that the mention of the seven-inch Amazon tablet probably means a new Kindle e-reader while the ten-incher most likely refers to a brand new Android-powered tablet said to be integrated with their cloud stores carrying mobile apps, music, movies, e-books and other digital warez. A Retrevo survey indicated that 79 percent of buyers would consider an Amazon tablet if priced less than $250. Apple is said to be considering cheaper components for next iPad amid the increasing pricing pressure in the market.

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Amazon tablets Stories July 26, 2011

Much has been said about a rumored Amazon tablet so far. It should be based on Android, we are told, and Asian source have chimed in with their share of leaks, the latest being that Taiwanese contract manufacturers have begun producing the gizmo, presumably for a Fall launch. But will you take the plunge? That’s what research firm Retrevo set out to figure out in a July study stemming from polling over a thousand online individuals in the US. Key takeaway: Amazon tablet must be really affordable if it’s to hit the ground running.

Asked whether they’d consider buying any Android tablet with similar features over a base model $499 iPad, more than three-quarter respondents, or 79 percent, said “Yes, if it cost less than $250”. Amazon is rumored to be skipping on some tablet features in order to keep production costs down, like use a less expensive touch panel which can only detect two fingers at once.

Of course, Amazon knows how to build gadgets like Kindle and make them less expensive over time. The tablet, however, they’d have to price aggressively from day one as Apple pretty much set the starting price at $499. Nearly half the respondents would choose an Android tablet over an entry-level $499 iPad if it was priced less than $300 and nearly one in three would go Android with a sub-$400 device.

In a blow to other tablet makers, including brands such as Motorola, Samsung, Research In Motion, Hewlett-Packard and others, a whopping 55 percent would seriously consider a tablet from Amazon. This highlights the power of ecosystem which has turned Apple’s tablet into a smash hit. Amazon too has its own app store, music store, movie store and other digital stores in the cloud, bound to create a compelling user experience in the familiar environment from a trusted name in online retail. More food for thought and pretty charts right below…

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Amazon tablets Stories July 15, 2011

Taiwanese trade publication DigiTimes quotes unnamed industry sources who claim Foxconn, the world’s largest contract manufacturer for gadgets, will produce a rumored Android-driven tablet from Amazon, said to sport a 10.1-inch display, with shipments to begin in 2012 at the earnest. Quanta Computer, another contract manufacturer from Asia, has already begun shipping a smaller seven-inch device to Amazon, the report notes:

Foxconn Electronics (Hon Hai Precision Industry) has reportedly landed orders for 10.1-inch tablet PCs from Amazon with shipments to begin in 2012, while Quanta Computer has begun shipping a 7-inch model to Amazon. Foxconn declined to comment on market speculation.

Foxconn of course is Apple’s long-time manufacturer so it comes as a surprise that Apple did not exercise its influence and billions to block rivals from tapping Foxconn’s manufacturing potentials. That’s not entirely unheard of, however…

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Amazon tablets Stories July 13, 2011

The Wall Street Journal is reporting Amazon will be selling a tablet by October, to compete with Apple’s iPad. While the details are sketchy as of now, WSJ is saying the tablet will have a 9-inch screen and will run Android. Oddly enough, the tablet will not feature a back camera. Lastly, Amazon won’t be building the tablet themselves, but will outsource to a manufacturer in Asia.

Amazon’s tablet will have a roughly nine-inch screen and will run on Google’s Android platform, said people familiar with the device. Unlike the iPad, it won’t have a camera, one of these people said. While the pricing and distribution of the device is unclear, the online retailer won’t design the tablet itself. It also is outsourcing production to an Asian manufacturer, the people said. One of the people said the company is working on another model, with Amazon’s own design, that could be released next year.

There will also be two eReaders before Christmas, one touch and one at a significantly reduced cost. Along with the tablet in October, there is word that we can be seeing another tablet designed by Amazon themselves in 2012. expand full story

Amazon tablets Stories June 30, 2011

Amazon Android logo mockup: BGR

The venerable Amazon tablet has inched one step closer to reality with the news that the company has begun sourcing parts for a rumored tablet. According to DigiTimes, a Taiwanese trade publication, Amazon is hoping to ship some two million units in September, in time for the holiday shopping season:

Amazon reportedly has held talks with TPK Holdings, Wintek, HannStar Display and J Touch for the supply of touch panels, indicated the sources, noting that Amazon targets to ship four million tablet PCs before the end of 2011.

However, Apple is pressuring the supply chain considerably. The Cupertino, California company reportedly plans to ramp up iPad 2 manufacturing to twelve million iPad 2 units for the third quarter, up from an estimated 6-7 million units in the second quarter and the 4.9 million iPads Apple shipped during the first quarter. Because of this, the Amazon tablet could be facing serious constraints, the report notes.

The story corroborates a previous report from the same publication calling for a September-August launch. The rumor-mill talk is that the online retail giant will introduce a plethora of Android-driven mobile devices, possibly even a smartphone. Amazon’s boss Jeff Bezos wouldn’t reveal anything beyond dropping hints and teasing us to “stay tuned”.

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Amazon tablets Stories June 22, 2011

Amazon, the well-versed vendor of vertically integrated wireless devices, is on the verge of unveiling a tablet

We’ve heard rumors that Amazon is planning multiple mobile devices and their chief Jeff Bezos teased us to “stay tuned” for a tablet, but the actual release date of their first iPad killer has been anyone’s guess. According to DigiTimes, a pretty reliable Taiwanese publication, the online retailer is gearing up to launch their inaugural Android slate some time in the August-September time frame.

Amazon is poised to step into tablet PCs and will launch models as soon as August-September, with targeted global sales of four million units for 2011, according to Taiwan-based component makers. The timing of launch is to meet the peak sales period prior to Thanksgiving in the US and the year-end holidays in the US and Europe, the sources pointed out.

Four million units is a pretty aggressive target for about four months worth of sales, however…

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Amazon tablets Stories May 16, 2011

Uh-oh, looks like Amazon is serious about getting on board the Android cluetrain. In fact, they most likely want a piece of the action in the Android space themselves. A tipster told AndroidMe that the online retail giant is planning an “entire family” of Android gadgets for this holiday shopping season.

This tip came from an industry insider with direct knowledge of the project. The information was shared with me in a recent face-to-face meeting and I believe the source to be trustworthy. It was also confirmed by a separate source who has provided reliable information in the past. As with most of my tipsters, they wish to remain anonymous.

Author Taylor Wimberly goes on to lay out the many reasons explaining Amazon’s motivation to compete in this crowded space. He’s got the point and here are just a few…

Update: BGR says:

we have been told that the “entry” level tablet, codenamed “Coyote” will be based on the NVIDIA Tegra 2 platform. The big boy? That’s codenamed “Hollywood” and will be based on the NVIDIA T30 “Kal-El” which will bring a screaming quad-core processor with a 500% performance increase over the dual-core Tegra 2.

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Amazon tablets Stories May 12, 2011

Jeff Bezos, chief executive officer of Amazon.com Inc., introduces the Kindle Fire HD tablets at a news conference in Santa Monica, California, U.S., on Thursday, Sept. 6, 2012. Amazon.com Inc. is updating its line of Kindle e-readers and tablets in a bid to stoke consumer demand as Google Inc. and Microsoft Corp. join the crowded market of machines challenging Apple Inc.?s iPad. Photographer: Patrick Fallon/Bloomberg via Getty Images

Mr. Bezos needs to work on his deniability skills.  On the subject of Android tablets, Consumer Reports got this from the Amazon CEO:

Asked today about the possibility of Amazon launching a multipurpose tablet device, the company’s president and CEO Jeff Bezos said to “stay tuned” on the company’s plans. In an interview at Consumer Reports’ offices, Bezos also signaled that any such device, should it come, is more likely to supplement than to supplant the Kindle, which he calls Amazon’s “purpose-built e-reading device.”

Bezos acknowledged the popularity of reading e-books (many of them sold by Amazon) on tablet computers such as the iPad. But he added that this popularity doesn’t spell the demise of the Kindle.

“We will always be very mindful that we will want a dedicated reading device,” he said. “In terms of any other product introductions, I shouldn’t answer.”

Amazon of course already has an ecosystem of eBooks, Music, Video and of course its own Android App Store, so the hardware really is the last piece at this point.  Both Analysts and yours truly think it really is only a matter of when.

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