ATP

ATP head Regina Dugan with some of her 100-strong team

Google’s mobile-focused research group, Advanced Technology and Projects (ATP), gives projects a maximum of two years’ work before they are killed, adopted as official Google products or sold to outside companies, reports the WSJ.

The deadline was created by former DARPA head Regina Dugan in an attempt to counter the normal tendency of companies to grow less nimble and more bureaucratic as they grow in size, said Executive Chairman Eric Schmidt.

Product cycles slow down as a company gets larger. All of us believe we could execute faster […] 

We like this model because it puts pressure on people to perform and do relevant things or stop. I’ve spent an awful lot of time on projects that never end and products that would never ship.

The company is ruthless about killing off projects which don’t deliver notable results, said Dugan, who was hired by Google in 2012, and it doesn’t always let them run as long as two years … 
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